Proven Link-Building Strategies to Earn High-Quality Backlinks [2024 Update]

Last Updated: 1 month ago by Josh and BrodNeil

Here are some sets of strategies and tips you may want to try. See what will suit your campaign and goals best.

High-Quality Backlinks

Earning high-quality backlinks is crucial for improving the visibility and credibility of your website. A strong backlink profile can significantly impact your search engine rankings in today’s competitive digital landscape. This article will discuss proven strategies that can help you earn high-quality backlinks in 2023 and beyond.

Strategy 1: Position Yourself as a Valuable Resource for Journalists and Bloggers

One effective strategy to earn high-quality backlinks is to position yourself as a valuable resource for journalists and bloggers. This approach allows you to build strong relationships with key influencers in your industry and establish your expertise and credibility.

Start by identifying media outlets and influential bloggers in your industry. Take the time to research and understand their content, target audience, and the topics they cover. This will help you tailor your approach and provide relevant and valuable insights to their readers.

Monitor their content regularly to stay up-to-date with your industry’s latest trends and news. This will enable you to identify opportunities where you can contribute your expertise and provide unique insights.

Once you identify an opportunity, it’s time to reach out to the journalist or blogger. Personalization is key here. Craft a well-thought-out email that highlights your knowledge and experience in the field. Show genuine interest in their work and explain how your insights can add value to their audience.

Offer your expertise, whether it’s through sharing valuable data, providing expert opinions, or offering to contribute a guest post. This will showcase your knowledge and demonstrate your willingness to collaborate and provide value.

When reaching out, be sure to include a clear call to action for linking back to your website. This could be a specific article or resource on your site that complements their content. Make it easy for them to link back to you by providing the necessary information and any relevant visuals or resources.

Remember, building relationships takes time and effort. Be patient and persistent in your outreach efforts. Follow up with the journalist or blogger if you don’t hear back initially, but always maintain a respectful and professional tone.

You increase the likelihood of earning backlinks from authoritative sources by consistently positioning yourself as a knowledgeable resource. These backlinks boost your website’s search engine rankings and drive targeted traffic from the publications and blogs that feature your insights.

Position yourself as a go-to resource, and watch the high-quality backlinks roll in.


Build trust and credibility with ease through Brand Push. Publish to at least 200 news sites, the likes of Fox40, Digital Journal, Benzinga, The Chronicle Journal, NewsMax, AP, and even Bloomberg and MSN.

BrandPush - 200 News Sites

Strategy 2: Create Highly Engaging and Shareable Content

Creating highly engaging and shareable content is crucial to earning high-quality backlinks. When your content is valuable and interesting, other websites, bloggers, and influencers are more likely to link back to it.

How long should your content be?

When it comes to creating content, the length should not be your main concern. Instead, focus on making the content comprehensive and covering all areas related to the topic. This may require editing the content regularly. It’s worth noting that long-form content tends to get more backlinks over time, but this is not solely due to its length. Rather, it is because such content is usually of high quality and more comprehensive.

But what exactly makes content valuable and interesting? Let’s delve deeper into this topic.

Can it address your readers’ concerns?

First and foremost, your content should solve a problem. Think about the pain points of your target audience and create content that addresses those challenges. By offering practical solutions, you establish yourself as a reliable source of information and increase the chances of others linking to your content.

Do you have a unique perspective?

In addition to providing unique insights, your content should provide unique insights. It should offer something that others haven’t already covered extensively. This could involve conducting original research, sharing personal experiences, or presenting a fresh perspective on a well-known topic.

Is it an interesting or engaging read?

But solving a problem isn’t the only way to engage your audience. Entertaining value is equally important. People love to be entertained, and if your content can make them laugh, cry, or feel inspired, they are more likely to share it with others. Incorporate storytelling techniques that captivate your readers and keep them hooked from start to finish.

Do you provide visuals?

Now, let’s talk about visuals. Eye-catching visuals can significantly enhance the appeal of your content. Visual elements, whether stunning images, informative infographics, or engaging videos, can make your content memorable and shareable. People who come across visually appealing content are more inclined to share it on their platforms, increasing their reach and potential for backlinks.

But don’t stop there. To truly make your content stand out, consider incorporating interactive elements. This could be anything from quizzes and surveys to interactive maps or calculators. By allowing your audience to engage with your content actively, you increase their interest and encourage them to share it with others who might find it equally engaging.

Can you craft comprehensive and authoritative guides?

Crafting comprehensive and authoritative guides can be a highly effective strategy for earning high-quality backlinks. In-depth guides that cover a specific topic in detail provide immense value and become go-to resources for others in your industry.

Research topics relevant to your target audience and create comprehensive guides offering actionable insights, step-by-step instructions, and expert opinions. Share your guides with industry influencers, bloggers, and relevant websites, asking them to link back to them as a resource for their audience.

Can you work on SEO?

Lastly, don’t forget about search engine optimization (SEO). Optimizing your content for search engines is crucial for increasing its visibility and attracting organic backlinks. Conduct keyword research to identify relevant terms and phrases your target audience is searching for. Incorporate these keywords naturally throughout your content, including in headings, subheadings, and meta tags (title tags and meta descriptions). Doing so improves the chances of your content ranking higher in search engine results, making it more discoverable and link-worthy.

How often is it possible to publish your content?

Remember, SEMrush’s data suggests that creating more content and posting more often is the tactic that helps the most to boost your ranking.

By incorporating these strategies into your content creation process, you can already increase the likelihood of earning high-quality backlinks and ultimately enhance your online visibility and authority.

An often-overlooked strategy for earning high-quality backlinks is revamping outdated resource links. Many websites link to outdated resources that are no longer relevant or functional. You can earn valuable backlinks by identifying such links and offering an updated version of the resource.

Start by thoroughly analyzing backlinks using tools like SEMrush, Ahrefs, or Moz. Look for broken or outdated links related to your industry or niche. Then, create updated versions of the content and reach out to the websites linking to the outdated resource, offering your improved version as a replacement. These resources can include statistics, charts, graphs, and facts.

This strategy aligns perfectly with the second strategy mentioned above: Create Highly Engaging and Shareable Content.

It’s not sufficient to optimize your content for maximum link-building potential. You should also ensure that search engines can crawl and index your content. Having great content is useless if nobody knows about it. By strategically incorporating technical SEO, you can enhance the visibility of your content and attract link opportunities.

It’s important to structure and optimize your website for search engines so that it’s easily discoverable and more likely to receive backlinks.

The statistics above demonstrate the importance of having your website and its content crawled and indexed by search engines.

Strategy 5: Employ Guerilla Marketing Tactics

Consider sponsoring events, conducting surveys, or engaging in partnerships that allow you to diversify your link profile and attract valuable backlinks.

To put it simply, find low-cost innovative ways to advertise and promote your brand.

If you’re looking to discover some new concepts and strategies, I highly recommend checking out Guerilla Marketing: Creatively Outsmarting the Competition in 2023. Happy reading!

Strategy 6: Boost Your Authority with Resource Pages

Resource pages are curated lists of valuable content, tools, or services in a particular industry or niche. Having your website listed on resource pages can significantly boost your authority and earn high-quality backlinks.

Identify industry-specific resource pages and reach out to the website owners or administrators. Highlight your website’s unique value and request to be included on their list. Ensure your website offers valuable and relevant content that aligns with the resource page’s theme.

This is when citations and Local SEO come into play.

Implementing effective branded link-building techniques can significantly boost your backlink profile. Branded link building involves leveraging your brand’s assets, products, or services to earn backlinks.

One strategy is to reach out to bloggers, journalists, or websites mentioning your brand but not linking to your website. Politely ask them to convert the mention into a backlink. Additionally,

Transforming brand mentions into high-quality backlinks is a strategy that can add value to your backlink profile. Use tools like Google Alerts or Mention to monitor mentions of your brand across the web. When you come across brand mentions without a link, reach out to the source and request them to include a link back to your website. By turning brand mentions into backlinks, you increase your website’s visibility and enhance your brand’s online reputation.

Strategy 8: Building Relationships through Strategic Outreach Emails

Utilizing strategic outreach emails is a powerful way to earn high-quality backlinks. Identify websites, bloggers, or influencers in your industry with a history of linking to similar content.

Craft personalized outreach emails highlighting why your content is valuable and how it can benefit their audience. Offer to collaborate on a topic, provide guest posts, or suggest resource additions to their existing content.

Building relationships and offering value increases the probability of earning quality backlinks from authoritative sources.

If you’re wondering how to write the perfect email for your business’s marketing strategy, you’re not alone. It’s a common challenge that most businesses face. One of the most important questions that come up is about the ideal length of emails. Finding the sweet spot between a short and a lengthy email can be the key to unlocking your email marketing’s potential. So, let’s find it out together.

Are your emails getting lost in the flood of messages people receive every day? Copywriters and pros are probably finding success with shorter emails as the chart above shows.

If you want to stand out and get noticed, consider sending shorter emails in your own marketing campaigns. Shorter emails could be the key to unlocking higher engagement and increased conversions.

When considering domain authority or domain rating as part of your link-building strategy, it’s essential to understand these metrics come from third-party sources like Moz or Ahrefs. Domain authority reflects the overall strength of a website’s backlink profile in relation to its competitors, while domain rating provides a similar evaluation.

To leverage these metrics effectively, you can start by identifying high-authority websites in your niche with strong domain ratings. Targeting these sites for backlinks can boost your own site’s credibility and visibility in search engine rankings.

Additionally, focusing on acquiring backlinks from domains with higher authority or rating scores can result in more significant SEO benefits compared to lower-quality sites. However, it’s crucial to ensure that the backlinks are relevant and come from reputable sources to avoid any negative impact on your own site’s ranking.

By incorporating domain authority and domain rating into your link-building strategy, you can enhance the quality of your backlink profile and improve your website’s overall search performance.

As an SEO specialist, I would choose relevance and context over domain authority or domain rating.

Are You Ready to Try Out These Strategies?

Implementing these 8 proven strategies can help you earn high-quality backlinks in 2023. Remember to stay consistent,

Consistency is the key!
Earning high-quality backlinks is not a sprint; it is a marathon.

Learn more about the topic here: 10 Effective Link-Building Tips to Boost Your Site’s Visibility, including news and trends about link building.

Featured Image for the Link Building Post - The elephant is like link building - very visible - but hardly understood well

Are you struggling to get backlinks for your website?

It’s hard to get backlinks from relevant websites, and it’s time-consuming.

In the world of search engine optimization (SEO), link building plays a crucial role in improving your website’s visibility and organic rankings. Acquiring high-quality links from reputable sources can drive more traffic to your site and establish your online reputation. In this article, we will explore some effective link-building tips that can help you boost your website’s visibility and increase search engine rankings.

1. Set Your Expectations

Managing your expectations and understanding that results may not come overnight is important when embarking on a link-building campaign. Link building is a long-term strategy that requires patience and persistence. Keep in mind the following points when setting your expectations

Attainable Goals

Defining clear goals is a common practice when embarking on link-building campaigns. It provides a benchmark for measuring success and monitoring progress. However, it’s also important to acknowledge that having more flexible or less defined goals is perfectly acceptable when starting out.

Starting with attainable goals allows you to experiment and learn as you go. This approach allows you to adapt your strategies based on real-time feedback and insights gained from your link-building efforts. While having specific objectives is crucial for long-term success, embracing a flexible mindset in the beginning, can help you navigate the ever-changing landscape of link-building and discover what works best for your unique circumstances.

To give you a clearer picture, here’s a chart outlining the typical link acquisition journey based on experience levels:

Beginner (0-1 year)

During your initial stages of link building, it’s important to lay the foundation for future success. Focus on establishing relationships with industry peers, engaging in guest blogging opportunities, and leveraging your existing network connections.

Intermediate (1-2 years)

As you gain experience, your ability to acquire quality backlinks will improve. At this stage, you can begin targeting more authoritative websites within your niche and exploring strategies like influencer outreach, content collaborations, and participation in industry events or webinars.

Advanced (3-5 years)

With several years of link-building expertise under your belt, you can now aim for higher-level opportunities. This includes securing backlinks from top-tier publications, earning mentions and referrals from industry leaders, and implementing advanced outreach techniques such as broken link building or resource page optimizations.

Expert (5+ years)

It is crucial to keep in mind that link-building is a continuous process that requires patience and persistence. Results may vary based on factors such as industry competitiveness and individual efforts, but by this point, you should already know what works for your site. You can also experiment and be creative in adding a link-building tactic to your arsenal. However, maintaining healthy relationships with your link-building partners remains the key ingredient.


Link building is not an instant solution for boosting your website’s visibility. Researching potential outreach targets, building relationships, and securing quality backlinks takes time. Be prepared for a process that unfolds over weeks or even months.

Quality Over Quantity

While focusing solely on acquiring as many links as possible might be tempting, remember that quality trumps quantity in link building. Aim for well-established websites with relevant content and authoritative domains to maximize the impact of each link.

Rejections and No-Responses

Not every outreach effort will result in a positive response or secured backlink. Rejections and no-responses are part of the game, but they shouldn’t discourage you. Learn from each experience and refine your approach accordingly.

It’s essential to diversify your link profile by acquiring links from various sources such as guest posts, industry directories, social media mentions, and collaborations with influencers or partners. This helps ensure a more natural and organic growth of your backlink portfolio while reducing the reliance on one particular strategy.

Monitor Progress

Regularly monitor the progress of your link-building efforts through tools like Google Analytics or SEO software. This allows you to track changes in traffic, rankings, and referral sources linked to your link-building campaign.

Effective link building requires time, effort, and consistency; however, when done correctly with proper expectations in mind, it can significantly enhance your website’s visibility and drive targeted organic traffic. Remember to focus on creating quality content, build genuine relationships with site owners, and adopt a diversified approach to link acquisition.


If you want to learn more about acquiring high-quality backlinks, I highly recommend reading this informative post: “8 Proven Strategies to Earn High-Quality Backlinks in 2023.” Whether you are a beginner or an experienced link builder, this guide will equip you with the knowledge and techniques to attract authoritative and relevant websites to link to your content.

2. Create Quality Content

To attract valuable links, it is essential to create high-quality, informative, and relevant content. When you produce exceptional content, other websites are more likely to reference or link back to it naturally. This can significantly enhance your chances of acquiring organic backlinks from authoritative sources.

3. Tap into Your Network for Quick Wins

It may seem obvious, but even experienced link builders sometimes overlook the opportunities within their existing network. Don’t let these potential links slip through your fingers, and start by targeting the low-hanging fruit.

Just because these connections are easy to access doesn’t mean they can’t yield valuable results! Take a moment to compile a list of areas where you and your colleagues have established relationships.

Consider the following examples:

  1. Family,
  2. Friends,
  3. Suppliers you regularly collaborate with,
  4. Your service providers in your industry,
  5. Local companies and organizations that you have a connection with,
  6. Your alumni network from universities or educational institutions and
  7. Events that you have attended or participated in.

Once you have this list of connections, contact them concisely about link-building opportunities. Avoid overthinking it – keep it simple, genuine, and straightforward. You can swiftly gather initial wins on your link-building journey by leveraging your existing network.

4. Guest Blogging

Guest blogging is an effective way to gain exposure while earning quality backlinks. Identify authoritative blogs within your niche that accept guest contributions and offer to provide them with valuable content in exchange for a backlink or author bio with a link back to your website. Ensure the blogs you collaborate with have a solid reputation and align with your target audience.

Regarding link building, it’s not only about securing links that bring in traffic and drive sales. It’s essential to think beyond the immediate needs of your potential customers.

Take a moment to consider your audience and delve into their interests. Think about where else they spend their time online and what other topics or niches may captivate them. By expanding your perspective beyond your core offering, you open up new opportunities for link-building.

Explore alternative online communities, platforms, or content sources that align with the interests of your target audience. By tapping into these additional areas, you can build backlinks that generate relevant traffic and engage a wider range of potential customers. So don’t limit yourself to one-dimensional link strategies – embrace the stretchiness of relevancy and uncover new possibilities!

Importance of Guest Posts on Niche-Relevant Websites

Guest posting refers to the process of creating and publishing content on someone else’s website or blog. This is done to attract more traffic to your own website, as the guest post includes a link back to your site. Niche-relevant websites refer to websites that deal with a specific topic, industry, or field. For example, if you have a fashion-related website, you can write a guest post for a fashion blog or website. This way, you can target a specific audience that is interested in your niche and get more exposure for your website.

If given the choice, I would prefer 100 links from niche-related websites over 1000 links from random websites.

5. Build Relationships

Building relationships with influencers and industry experts can open doors for organic link opportunities. Engage with them on social media platforms, participate in industry events or webinars, and contribute meaningful insights through comments or discussions related to your niche. Establishing genuine connections increases the likelihood of receiving links from trusted sources within your industry.

6. Utilize Local Citations

For small local businesses targeting their immediate community, local citations are vital in improving visibility in search results. Submitting your business details (name, address, phone number) to local directories, review sites, and online maps helps potential customers find you and boosts local SEO efforts by generating location-specific backlinks.

Broken link building involves finding broken links on other websites and offering alternative resources from your own site to replace those broken links. By reaching out to webmasters and informing them about the broken links on their site and providing a relevant replacement resource, you increase your chances of gaining valuable backlinks.

8. Infographics Promotion

Creating visually appealing infographics can be an effective way to attract attention and earn organic backlinks. Share your infographics on relevant social media platforms, submit them to infographic directories, or reach out to industry blogs or publications that might be interested in featuring or sharing your visual content with proper attribution.

Tracking your competitors’ backlinks can offer valuable insights into potential link-building opportunities for your website. By using tools like Ahrefs or SEMrush, identify websites that are linking to multiple competitors but not linking to you. Reach out to these sites, highlighting the value you can provide and why it makes sense for them to include a link to your website as well.

Paid links refer to the practice of purchasing backlinks from other websites in order to improve search engine rankings. While this method may provide short-term benefits, it is generally not recommended as a long-term strategy for several reasons. Firstly, paid links can violate search engine guidelines and result in penalties or even deindexing your website. Additionally, paid links often lack authenticity and genuine relevance, as they are primarily motivated by monetary gain rather than naturally occurring editorial decisions. From an ethical standpoint, relying heavily on paid links can undermine the principles of fairness and meritocracy governing organic search results. Instead, it is advisable to focus on creating high-quality content and engaging in organic link-building practices that foster genuine connections and value exchange within your industry.

Pet Keen grew from 0 to nearly 3 million organic visits per month in just three years, with a large part of its success coming from backlinks. The three link-building methods that helped them achieve this growth include the following: 

  1. HARO (Help a reporter out) to connect with journalists and sources, 
  2. Publish industry statistics posts to attract passive backlinks over time.
  3. Create expert author pages to establish authority and expertise.

Additionally, they recommend exploring HARO alternatives to find more opportunities to connect with journalists.

Source: https://ahrefs.com/blog/link-building-methods/

When the question of whether Google disguises as marketers asking to buy links as a sting operation was raised on Reddit, Google’s John Mueller responded that even he receives such offers all the time to an official Google email account. 

Source: https://www.seroundtable.com/google-link-buying-sting-operations-34709.html

SEO expert Jeremy Meindl talks about “bringing back the old as new” SEO strategy

He talks about the “no-link back-linking,” where they build up fake personas across the site with Facebook, LinkedIn, etc. Then they would use people’s search boxes on the site, inject domain names plus the keyword, and feed Google these. Then they took it by just placing URLs, and links, without them being a hyperlink. This method is another example of bringing back the old as new.

The holy grail of search optimization is link building. Backlinks are equally obsessed by SEO specialists and beginners, and they are frequently regarded as the most crucial ranking indication. While this is likely no longer the case, backlinks are still precious and will undoubtedly help your SEO efforts.

Key takeaways:

  • Google has been cracking down on fake backlinks for years. As a result, Google now ignores many forms of links that were once thought beneficial.
  • Some of these methods may result in a penalty.
  • There have been strategies and approaches used to manipulate rankings in the past, but they are currently deemed either excessively risky or meaningless.

Read more: https://www.link-assistant.com/news/link-building-strategies.html


Link building is a fundamental aspect of SEO, and implementing effective strategies can significantly improve your website’s visibility and organic rankings in search engines. By creating compelling content, utilizing guest blogging opportunities, building relationships with influencers, leveraging local citations, engaging in broken link-building tactics, promoting infographics, and monitoring competitor backlinks, you can take significant strides toward establishing a robust backlink profile for your website.

Remember that link-building is an ongoing process that requires patience and consistent effort. Continually evaluate the performance of your link-building strategies and adapt as necessary to stay ahead in the ever-evolving world of SEO.

+ posts
Website | + posts

I am passionate about what I do.

I spend over 48 hours a week on SEO and digital marketing.

"And whatsoever you do, do it heartily, for YHWH, and not for men." (Colossians 23:3)