Improving your Cultural Intelligence: A Crucial Need for Content Marketers

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Does your content show the real message you want to convey? Is it free from biases, discrimination, or possible misinterpretations? These questions may seem absurd to begin with but you will realize its importance when you put in mind the ones who see and read your content. The power of digital marketing Digital marketing is … Read more

Quote: Marketing Fundamentals

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You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

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Quote: Marketing

Quote on marketing

Marketing is creating true stories that, when they intersect with people who want to hear them, change those people for the better.

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How to Persuade: The Science Marketers Need to Know

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Jonah Berger’s new book The Catalyst: How to Change Anyone’s Mind delves into the topic of marketing persuasion. He points out that, in chemistry, catalysts don’t produce change through force, but by reducing barriers. Berger calls his framework REDUCE: reactance, endowment, distance, uncertainty and corroborating evidence. Reactance points to how people like to push back … Read more