How To Write Meta Descriptions That Don’t Suck

Last Updated on November 16, 2020 by Melody Reyes

When you are first starting out in the blog writing world, there is a lot of new terminology to get used to. Most of it is simple and easy to learn, it’s also important to know. There is one key phrase that is important for everyone to know and that is the meta description. That description is what shows up under each search result and influences searchers to click on it. If you don’t come up with your own Google will choose for you and it may not be what people are searching for, even though what they are searching for is somewhere in your text.

Key Takeaways:

  • A good meta description will give a succinct answer to a person’s search query as well as give a solution for the searcher’s issue at hand.
  • One should refrain from forcibly or awkwardly jamming too many keywords in a meta description.
  • Meta descriptions should be written to be captivating to the reader and pique their interest.

“A meta description is the snippet of information below the blue link of a search result. Its purpose is to describe the contents of the page to the searcher.”

Read more: https://blog.hubspot.com/marketing/how-to-write-a-meta-description

Leave a Comment