LinkedIn: Guide, Tips, and Trends

Last Updated: 4 days ago by BrodNeil

You can now add SEO titles and descriptions for your articles published on LinkedIn

This will help you optimize your LinkedIn articles for search and enhance your visibility and discoverability.  

Source: LinkedIn

LinkedIn shares the top 20 skills that are in-demand

These skills include the following:

  1. Customer Service
  2. Sales
  3. Accounting
  4. Businesses Development
  5. Marketing
  6. Leadership
  7. Communication
  8. Digital Marketing
  9. Sales Management
  10. Problem Solving
  11. Management
  12. Finance
  13. Social Media
  14. Sales & Marketing
  15. Time Management
  16. Financial Analysis
  17. Engineering
  18. Strategy
  19. Social Media Marketing
  20. SQL (Structured Query Language)

Source: https://www.searchenginejournal.com/linkedin-lists-top-in-demand-skills/463464/

Linkedin Is Developing Paid Events as a Way to Generate New Revenue Streams

2022 February 1

LinkedIn will soon begin testing paid events as part of its broader push to hold virtual events. This might create new prospects for engagement and profitability on the professional social network.

TechCrunch was the first to report on the new feature after receiving a tip about new code in the LinkedIn app’s backend that indicated a passive, paid events element. LinkedIn has since confirmed the test.

Key takeaways:

  • LinkedIn Events has seen a spike in growth, with 21 million people attending a LinkedIn event in 2020, despite the changing landscape of work and the transition to an almost entirely remote workforce.
  • With digital creators increasing, LinkedIn, like all platforms, is looking for new ways to recruit the greatest talent and increase usage and engagement by hosting their work.
  • Based on input from event organizers, LinkedIn is looking into payment methods for the Events product.

Read more: https://www.socialmediatoday.com/news/linkedins-working-on-paid-events-to-provide-new-monetization-opportunities/607262/

Linkedin Introduces New Features to Assist Companies in Recruiting Talent

LinkedIn likes the term The Great Reshuffle versus The Great Resignation because of the prospects for good career transitions. Businesses must explain to prospective employees that they are the right company as people seek new and better jobs. Furthermore, companies should strive to build closer relationships with employees to keep them on board for the long haul.

Key takeaways:

  • Businesses will be able to convey their policies on remote working, immunizations, salary changes, and other topics via a new feature. 
  • LinkedIn has updated its Metrics page to include customized competitor analytics, allowing you to compare the performance of up to nine competitors.
  • LinkedIn’s My Company tab has been updated with new ways to keep employees engaged and informed about what’s going on within the company.

Read more: https://www.searchenginejournal.com/linkedin-adds-new-features-to-help-companies-attract-talent/425402/

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Tara Mae Dela Cruz is a passionate writer and storyteller hailing from the Philippines. With a love for words and a vivid imagination, she weaves compelling tales that transport readers into captivating worlds. Her writing style is characterized by its lyrical prose and deep emotional resonance, drawing inspiration from her own experiences as well as the diverse cultures she encounters. Tara's work often explores themes of identity, family dynamics, and the power of human connection. When she's not writing, you can find Tara exploring new hiking trails or curled up with a good book, always seeking to broaden her horizons and find inspiration in the world around her.