Content: Best Practices and Trends

Last Updated: 3 months ago by BrodNeil

TL;DR: Everything you need to know about content. If you find it a long read, use the table of contents.

What Is Content?

Content refers to any information, data, or material that is created and shared through various mediums such as websites, blogs, social media platforms, videos, podcasts, and more. It can take the form of text, images, videos, infographics, audio recordings, and interactive elements. Content is intended to educate, inform, entertain or engage a target audience. It plays a crucial role in digital marketing strategies by attracting and retaining an audience’s attention and driving desired actions such as increased brand awareness, customer engagement,
and conversions.

Content Is King

In SEO, content is king is a popular phrase that emphasizes the significance of high-quality and valuable content in search engine optimization (SEO) efforts. It highlights the importance of creating content that not only appeals to users but also satisfies search engine algorithms by being relevant, informative, and authoritative.

Search engines like Google prioritize delivering the most relevant and useful results to their users. Therefore, websites with well-optimized and valuable content tend to rank higher in search engine results pages (SERPs). By focusing on creating quality content that addresses user intent, incorporates relevant keywords, provides comprehensive information, and engages the audience, websites can improve their visibility and organic traffic.

A strong content strategy involves conducting keyword research to identify popular search terms related to a website’s niche or industry. This research helps webmasters understand what users are searching for and enables them to create content around those topics. Incorporating these targeted keywords naturally throughout the content aids search engines in understanding the relevance and context of the page.

Moreover, creating original and unique content establishes a website as an authority in its field. In-depth articles, comprehensive guides, case studies, or thought-provoking blog posts help build trust with users and encourage them to view a website as a reliable source of information. When other websites find this content valuable, they may link back to it or share it on social media platforms—the factors contributing to improved visibility in search engine rankings.

However, it is essential to note that simply producing great content does not guarantee success in SEO. Other factors such as website technical optimization (speed, mobile-friendliness), user experience design (easy navigation), link-building strategies (earning high-quality backlinks), social media presence (content promotion), and overall website authority also play crucial roles in improving organic visibility.

Why Is Content Important?

Content is important for several reasons:

Relevance and Value

High-quality content that is relevant to your target audience’s interests, needs, and search queries provides value and enhances the user experience. When users find valuable information on your website, they are more likely to stay longer, engage with your content, and return in the future.

Brand Building and Trust

Well-crafted content helps establish your brand’s expertise, authority, and credibility in your industry. By consistently delivering valuable, accurate, and reliable information, you build trust with your audience, leading to increased brand loyalty and customer retention.

Search Engine Visibility

Search engines like Google strive to deliver the most relevant results to their users. They evaluate and rank websites based on various factors such as relevance, quality of content, user engagement metrics, and backlinks from other reputable sites. Publishing high-quality content optimized for relevant keywords increases your chances of ranking higher in search engine results pages (SERPs), thereby improving your visibility and organic traffic.

Lead Generation and Conversion

Well-crafted content can attract potential customers at different stages of the buyer’s journey by providing them with the information they need to make informed decisions. By creating engaging blog posts, informative guides or eBooks, compelling product descriptions, or educational videos, you can capture leads’ attention and guide them towards conversion.

Social Media Presence

Great content often gets shared on social media platforms like Facebook, Twitter, LinkedIn, etc. When people share or interact with your content on social media channels, it increases its reach and exposure to a broader audience who may not have been aware of your brand otherwise.

Enhancing User Experience

Content plays a crucial role in delivering an exceptional user experience on your website or app. Clear navigation instructions, informative articles or tutorials that help users solve problems or achieve their goals improve satisfaction levels and encourage repeat visits.

High-quality content is critical for attracting and engaging users, building brand trust and authority, improving search engine rankings, generating leads, driving conversions, increasing social media visibility, and delivering an excellent user experience. By investing in creating valuable content that meets the needs of your target audience, you can establish a strong online presence and achieve your marketing goals.

Content Creation Best Practices

Content Creation Best Practice

Content creation best practices are essential for creators to maximize the impact of their work. Understanding the target audience, utilizing storytelling techniques, and maintaining originality are key elements. Optimization for search engines and the use of visually appealing content can also enhance overall effectiveness. Read our post about content creation best practices.

This year, content creation continues to be a crucial part of marketing.

Content is a potent form of inbound marketing. It gives your consumers a picture of your products or services and the value you offer. It can help your company build brand awareness, establish expertise and generate leads.

It also enables you to attract new customers and retain your current ones while sustaining brand loyalty all at the same time.

content creation agency in Dubai explains that you can experience these benefits and get the best results from your marketing efforts when you have well-thought-out content.

You can do this by knowing and following the most important content creation best practices.

Below are five content creation best practices you have to follow this year:

Understanding Your Audience by Creating Buyer Personas

A buyer persona is a research-based, detailed description and picture of your target audience. It enables you to create customized content that speaks directly to readers.

To establish a buyer persona, analyze the demographics of your customers. Identify their purchasing behaviors, motivations, challenges, and pain points.

Understanding your desired customers allows you to create content that aligns with your business’s offerings.

This content can capture the interest of your target audience and increase engagement, increasing the likelihood of converting them into paying customers.

Successful content creation in 2024 requires understanding your audience’s interests, values, and motivations. Writing about popular topics or personal interests alone is no longer sufficient.


Surveys can help you gather data on your audience’s preferences and interests, allowing you to tailor your content to their needs.

Social Listening

Social listening involves monitoring online conversations in your niche or industry, enabling you to tap into the wisdom of your target audience and identify trending topics or pain points for your content strategy.

Understanding your audience’s needs and desires ensures that every piece of content you create has purpose and relevance. This not only increases engagement but also builds trust and loyalty over time. In a competitive era with short attention spans, investing in understanding your audience is essential for long-term success.

Defining Clear Objectives by Establishing SMART Goals

To avoid wasting time, effort, and money, establish specific goals for your content following the SMART framework, defining clear objectives is crucial for creating effective content in 2024’s evolving online landscape.

Consider short-term and long-term goals to drive immediate results and build brand awareness over time. Clear objectives align your content strategy, giving each piece a purpose.

Well-defined objectives enable accurate measurement of content success through benchmarks and KPIs. Data-driven insights inform decision-making and refine strategies.

Delivering Valuable and Informative Content

As content creators, our goal should be to provide valuable and informative content to our audience. In an era where information is readily available, it’s crucial to stand out by offering something unique. This means going beyond regurgitating information and focusing on providing original insights, perspectives, and actionable advice.

Thorough Research Is Essential

To deliver valuable and informative content, thorough research is essential. Stay up-to-date with industry trends, read books and articles by subject matter experts, attend webinars or conferences, and conduct interviews with thought leaders in your niche. This helps enhance knowledge and access accurate information for creating content that adds value.

Be Concise and Straightforward

In addition to valuable insights, be concise and straightforward in messaging. Attention spans are shorter these days, so ensure readers can grasp key points quickly.

Keeping up with industry trends is crucial for success. As technology advances and consumer preferences change, it’s important to know what’s happening in your niche. This allows you to adapt your content strategy and stay ahead.

One way to stay up-to-date is by engaging in online communities and forums related to your niche. These platforms provide information on new techniques, tools, and strategies being used by others. By participating in discussions and following influencers, you can gain insights into emerging trends that can revolutionize your approach.

Attending industry conferences and workshops offers opportunities to learn from experts and network with like-minded individuals. These events often feature keynote speakers who discuss cutting-edge techniques and share experiences navigating the changing landscape of content creation. By attending, you gain insider knowledge and form connections with industry leaders who may become valuable contacts down the line.

Quality over Quantity

Strive for quality over quantity – each piece should offer something new. By following these practices consistently, you’ll build a reputation as a trusted source of valuable content in no time.

Performing Content Ideation

When you’re not sure if the topics you have in mind right now will resonate with your target audience or if you think that they may be too broad, conduct ideation to determine the content you want to create.  

Content ideation is the process of identifying and choosing the most relevant topics that will capture the interest of and engage your target audience.

This process helps you to optimize your content creation and marketing efforts. One good, data-driven idea can let you create different forms of content.

For instance, you can write a blog post and white paper about one particular topic. You can also create infographics and videos around it.

This technique is great if you’re working on your first B2B omnichannel marketing strategy.

Another way to narrow down your ideas is to look for inspiration from books you’ve read, industry studies, articles on your competitor’s sites, and related searches on SERPs.

Crafting Compelling Headlines and Introductions

Creating captivating headlines and introductions is crucial in a crowded digital landscape. In 2024, focus on punchy, intriguing headlines that grab readers’ attention in a few words.

To do this effectively, use power words or emotional triggers that evoke curiosity or excitement. However, balance sensationalism with credibility.

Equally important is the introduction. Expand on the headline’s promise while offering new insights or perspectives. Start with a thought-provoking question, an interesting statistic, or a relatable anecdote to engage readers from the beginning.

Crafting compelling headlines and introductions requires creativity, attentiveness to trends, and an understanding of your target audience’s preferences.

Developing a Consistent Tone and Style

In the ever-evolving world of content creation, capturing and maintaining the attention of your audience is crucial. One way to achieve this is by developing a consistent tone and style throughout your writing. When readers can recognize your brand’s voice and feel familiar with your content, they are more likely to engage.

To create a consistent tone and style, understand your audience’s preferences. Tailor your tone to their casual or professional preferences, and consider whether they prefer humor or seriousness. Guidelines for grammar, punctuation, word choice, and sentence structure will ensure consistency.

However, don’t rigidly adhere to one specific tone or style. Stay open-minded and experiment with different approaches while staying true to your brand identity. This flexibility prevents monotony while adapting to your audience’s changing needs.

Developing a consistent tone and style takes time, practice, and refinement. Hone these elements in your writing process to distinguish yourself from competitors and foster a connection with readers for engaging content.

Utilizing Visuals in Content Creation

Incorporating eye-catching visuals is crucial in today’s digital world. With decreasing attention spans and fierce competition for engagement, visuals can capture your audience’s interest effectively.

Creating infographics is one way to use visuals effectively. Infographics break down complex concepts into easily understandable chunks and provide an aesthetically pleasing experience.

Images play a powerful role in storytelling through blogging. Including relevant and high-quality images evokes emotions and improves user experience. Captivating photographs, illustrative graphics, or compelling memes create a connection with the reader.

Strategically incorporating visuals throughout your blog post enhances its impact and leaves a lasting impression on your audience.

Encouraging Engagement with Calls-to-Action (CTAs)

Encouraging engagement with CTAs is crucial in content creation to drive conversions and achieve desired outcomes. In 2024, businesses need innovative strategies that captivate their audience and compel action. One approach is to use personalized CTAs that resonate with individual users.

Generic CTAs are outdated; consumers want personalized experiences that address their unique pain points. By leveraging data analytics, businesses can tailor CTAs to different audience segments for higher engagement rates. Dynamic elements like countdown timers or limited-time offers create urgency, prompting immediate action.

To encourage engagement with CTAs in 2024, businesses should embrace interactive content formats. Incorporating quizzes or polls into blog posts or social media campaigns lets users participate actively, creating involvement and investment in the brand’s narrative. This boosts engagement and provides valuable insights about customer preferences, allowing businesses to refine strategies further. By consistently experimenting with new CTA approaches while prioritizing the user, businesses can foster genuine connections and inspire meaningful actions from their audience.

Optimizing Content for Search Engines (SEO)

Optimizing content for search engines (SEO) is essential for maximum visibility and reaching your intended audience. While SEO fundamentals remain consistent, staying updated on the latest trends and strategies maintains a competitive edge.

On-Page SEO Is Important in Content Creation

On-page SEO plays a crucial role in content creation, ensuring that your content is well-optimized and easily discoverable by search engines. By implementing on-page SEO techniques, you can optimize various elements on your web pages to improve visibility and increase your chances of ranking higher in search engine results.

Conducting Keyword Research

One essential aspect of on-page SEO is keyword optimization. By conducting thorough keyword research and strategically incorporating relevant keywords into your content, you can signal to search engines the relevance of your content for specific queries. However, it’s important to use keywords naturally and avoid keyword stuffing, as search engines prioritize user experience and high-quality, engaging content.

Keyword research is crucial in content creation, helping align your content with user search intent. However, relying solely on traditional tools may limit tapping into emerging search trends.

In 2024, it’s essential to use newer methods like social media listening and topic clustering. Social media platforms offer real-time insights into audience discussions and interests. Monitoring these conversations uncovers emerging keywords not found in traditional tools.

Topic clustering enhances keyword research. Group related topics within your content strategy for comprehensive coverage of broad categories while addressing specific subtopics.

Adopting approaches like social media listening and topic clustering distinguishes you from competitors using outdated practices. These tactics capture organic traffic by aligning with emerging search trends effectively. Incorporating them in ongoing content creation best practices is vital in 2024.

Your buyer persona provides ideas about topics your target audience wants to read.

To ensure wider appeal and discoverability, conduct keyword research that reveals search volume for specific terms. This helps determine content viability.

If narrowing down topics is challenging, list questions based on your target readers’ buyer persona, obstacles, and goals. Research queries using tools like Ahrefs or SEMRush to identify popular terms.

Select relevant keywords with an appropriate monthly search volume and difficulty level matching your website’s domain authority. Relevance to your target audience should take priority over search volume and keyword difficulty.

Keyword research also plays a vital role in SEO for higher SERP rankings. Never neglect this practice.

Optimizing Your Meta Tags

In addition to keywords, optimizing meta tags is another crucial on-page SEO technique. Meta tags, such as meta titles and meta descriptions, provide concise summaries of your web page’s content to search engine users. By crafting compelling meta tags that accurately reflect the topic and purpose of your content, you can attract more clicks from search engine users and improve your click-through rates.

Proper usage of heading tags (H1 to H6) also contributes to effective on-page SEO. Heading tags not only help structure your content and make it more readable for users but also provide important signals to search engines about the hierarchy and relevancy of different sections within your webpage.

Implementing an Effective URL Structure

Optimizing URL structure is another component of on-page SEO that shouldn’t be overlooked. Creating descriptive, concise URLs that include relevant keywords can enhance the visibility of your web pages in search results while providing users with a clear understanding of what they can expect when they click on your link.

Of course, on-page SEO isn’t just about technical optimization; it’s also about creating high-quality and engaging content. Search engines now prioritize user experience by favoring well-written, informative content that satisfies user intent. To succeed in on-page SEO, it’s crucial to focus not only on optimizing technical elements but also on providing unique insights or fresh perspectives related to your industry. By doing so, you can not only improve your chances of ranking higher but also establish yourself as an authoritative source in your field.

In conclusion, on-page SEO is a vital aspect of content creation. By optimizing various elements such as keywords, meta tags, heading tags, URL structure, and creating high-quality content, you can enhance the visibility and accessibility of your web pages while providing a better user experience. Employing effective on-page SEO techniques will help you stand out amidst the vast competition and increase the chances of your content reaching its intended audience.

Consistently Updating and Repurposing Content

To stay relevant and make the most of your efforts, consistently update and repurpose your content. Conduct regular audits of your content to identify outdated information or underperforming pieces. Update statistics, remove broken links, and make necessary revisions to improve content quality and search engine rankings.

Repurposing is a powerful tool to extend content lifespan and reach new audiences. Turn blog posts or articles into videos or podcasts. Transform infographics into social media posts or expand them into ebooks. By presenting core messages in different formats, cater to various preferences while maximizing content impact.

Updating and repurposing content becomes more vital in the era of continuous innovation and user-centricity. Embrace these practices to maintain relevance, amplify reach across platforms, and achieve long-term success as creators in 2024.

Analyzing Performance Metrics

In content creation, analyzing metrics has become essential. Creators must analyze various metrics to understand what resonates with their audience and drives desired outcomes.

Engagement Rate

One significant metric is the engagement rate. Understanding how well your content performs in terms of likes, comments, and shares provides valuable insights into its reach and impact. Identifying patterns in engagement rates across different content or platforms helps creators maximize audience interaction.

Click-Through Rate (CTR)

Conversion metrics like click-through rates (CTR) should also be closely monitored. CTR measures how effectively your content motivates viewers to take further action. Analyzing CTRs allows creators to optimize conversion rates and drive business goals.

Accurate performance analysis requires diving deeper into data analytics tools for meaningful insights. Examining audience demographics, website or social media behavior flow, including time spent on each piece of content, helps identify target segments for creating personalized experiences that resonate strongly with users.

Creating and Following an Editorial Calendar

To ensure your efforts and investments don’t go to waste, it’s essential to publish content regularly. Having a consistent publishing schedule generates a solid following and encourages people to return to your website.

An editorial calendar helps you schedule the creation, publication, and promotion of your content. It allows you to plan topics and content types effectively.

Using this tool with a content creation team ensures everyone knows their duties and deadlines, keeping everything on track.

Incorporating an editorial calendar into your content creation and marketing strategy maximizes your reach, enabling you to consistently reach a large audience.

Following these practices can make a significant impact on the overall success of your marketing efforts and business, whether you already have an effective strategy or not.

Click the links below to read more about the content:

How to Prepare a Content Online or Content Brief

A writer’s content brief is like an architect’s blueprint. It serves as an important guide to guarantee your content’s structure and ensure that every necessary detail is addressed, tackled, and substantiated with cohesion. It is a pivotal phase of content creation that every content marketer/author must include in their writing process. After all, well-planned content clearly shows!

What you’ll find in this article:

  • What tools to use?
  • How to do it in Google Docs or MS Word?
  • How to do it using a tool like ContentStudio?

What tools to use?

As you write your content brief, it would be wise for you to keep in mind that part of your ultimate goal is to generate an audience and/or improve your SEO. How can you do this? You simply have to use the right keywords and/or phrases. This way, you get to amplify your content’s chance of appearing every time people ask or search about your topic. Below are a few tools that you should consider using.

Google’s People Also Ask

Google presents a useful section called “People Also Ask,” also known as related questions. Every time you search for anything in Google, this small section shows up and presents the other frequently asked questions related to your topic. In this manner, not only can you get more clarity for yourself, but you also get to know what people are looking for, and hopefully write about them too.

Google’s Keyword Planner

As mentioned, to get more traffic from Google, you have to do a keyword search. Generally, Google’s Keyword Planner is a free research tool that allows you to identify what people are finding. Moreover, it gives you two options: (1) find keywords; and (2) get search and volume forecasts. Both can be very beneficial for you when used right.

Google Autocomplete

Google autocomplete must be the most exposed tool out of the three mentioned. It is a Google feature that begins the moment you type anything in the Google search box. Its algorithm is centering on the concept of giving predictions of possible search queries and showing a drop-down list of related words or phrases. These predictions are based on factors like popularity and freshness.

How to do it in Google Docs or MS Word?

To do it in Google Docs or MS Word, make sure to outline the following factors first: goal, SERP’s analysis, target audience, content idea, keywords, and suggested outline. To ensure easier tracking, turn all those factors as your heading 1.

image 2 1

First and foremost, you have to determine your goal as this will soon serve as the heart of your content. You don’t have to make it long, just be sure to be concise.


The goal is to create a top-level article that would serve as a comprehensive and in-depth guide on the topic, [topic].

This would include subtopics like [topic] in general and some subtopics related to [topic 1], [topic 2], and/or [topic 3].

SERP’s Analysis

This section must entail the top competitors for specific keywords (topic/subtopic). It would be best if you would present an URL for each competitor to give you an idea of what their content is for the given keyword.

Learn more: https://mangools.com/blog/what-is-serp-analysis-boost-keyword-research

Target Audience

This section must show all the possible audiences that you’d like to engage with your article. This would later help you specifically design your content in a manner that will best attract, hook, and benefit them.

Content Idea

Just one sentence should be enough for this section. You just have to present your content’s main idea.


This section helps guide you in reevaluating your choice of words and/or phrases to ensure that you use relevant keywords for your niche. This is where you can make use of the three tools mentioned above.

Suggested Outline

After filling in and determining the different factors mentioned, you can now proceed to create your outline. Remember that an outline does not have to be too comprehensive. It simply has to reflect all the angles that you wish to present in the actual article. Unfortunately, there is no exact formula for this. It differs according to one’s writing style. Just be sure to have your main bullets encompass your main subtopics.

Sample guide:

  • [topic 1]
    • What is [topic 1]?
      • Brief background/history
      • Demographics
    • Why is [topic 1] important?
  • [topic 2]
    • What is [topic 2]?
      • Brief background/history
      • Demographics
    • Why is [topic 2] important?
  • [topic 3]
    • What is [topic 3]?
      • Brief background/history
      • Demographics
    • Why is [topic 3] important?

How to do it using a tool like ContentStudio?

ContentStudio is a social media management tool that offers a number of features for your ease—from planning your content, making it, to even analyzing their reach. It is very promising, especially as you create your content briefs for your site. How? First, it offers over 12,000 topics that you can choose from and follow to get access to highly relevant content suggestions. Second, without the dire need for the three aforementioned tools, this site regularly scans through more than 4 million domains and offers a wide range of varied content. Ultimately—when used well, of course—this site can be your greatest investment!

Learn more about Content Studio:


How to Curate Content for Facebook and Blog

As you welcome a new Monday to start the week, you better welcome it with gusto. Cut off the worries circling around being out of fun and engaging content ideas because now, this article is here to help you out. In fact, this might just be your saving grace. Interested to learn more about how to create content for your Facebook page and/or blog? Read on.

In this article, you’ll learn more about the following:

  • Shaping the basics
  • Coming up with good content
  • Analyzing success
  • Final tips

Shaping the basics

Before curating your content, it is important to define your basics. To guide you with this, check the golden circle introduced by Simon Sinek.

image 3 2
Source: https://www.pinterest.ph/pin/198088083585902188/
STEP 1: Know your goal

Your core must be your WHY. It is important to define your ultimate goal before anything else. Know that this is the heart of your whole content. Thus, the more defined your goal is, the stronger success awaits for you—along with consistency, of course.

STEP 2: Research about your target market

When creating your every content, you have to specifically design it in a manner that would benefit and focus on your target market. Before planning your HOW, research more about your target audience—their interests, activities, etc. Knowing your demographics would make things a lot smoother.

STEP 3: Plan your schedule

Having your own content calendar allows you to not just stay organized but as well as help trace your posts easily. Moreover, it’s safe to say that planning your schedule keeps you on track, and helps ensure consistency on your end.

Coming up with good content

Now, let’s talk about what you’re really here for: content curation.

4 things that you might want to consider:

What’s hot?

First, it’s always safe to bank on relevance. Research about what’s trending, and try to create content from there. Since they’re very popular, this means that more and more people find them interesting. The thing with trends, however, is that they come and go. With this, not only should you write fast, but you also have to ensure to produce evergreen content. In other words, don’t sacrifice quality, over popularity. Sure, you can always tap on trends, but remember to integrate your core too. In this manner, you get to benefit the best of both worlds, but with caution!

Mind ticker

More often than not, people love to read about odd information. Try to research about odd topics that might pique your target market’s interests. Go for angles that are unusual, but try to avoid fake news and controversies. Know that these come and go, but a tainted reputation is hard to regain. Furthermore, although unusual content doesn’t come easy, it can be very rewarding when done right.

Facts: old or new

Facts are fuel to the brain. They’re very good as conversation starters and even as content hooks. It would be nice to research on fun facts related to your content goals and write about them. Remember to support them well and provide sources!


Write tips, provide hacks. With a lot of things on everybody’s plate, learning about a few hacks to make things a lot easier is greatly appreciated by most—if not the whole—community. So, try providing comprehensive and engaging tips and tricks for your audience to enjoy. How to’s and step-by-step processes could work wonders!

Analyzing success

Content creation does not just stop the moment you hit save and publish, but it goes beyond that. It is important to keep track of the numbers in order to weigh things out properly. Effective analysis can do you so much in terms of ensuring engagements, determining your strengths and weaknesses, and improving your traffic.

Final tips

  1. Make your content engaging. Avoid lengthy posts as much as you can.
  2. Make it understandable. Avoid highfalutin words, and keep your post direct yet entertaining.
  3. Don’t let pressure eat you up. Take time to rest and recover. When you feel like your words are failing you, do something else. Then, when you’re ready, get back on to writing. Remember that writing is a very complex activity with endless opportunities. Being out of topic is only but almost impossible. Expand your horizon (think), widen your reach (read), and believe in your capabilities (persevere).

If you need more enlightenment regarding content marketing, click here.

Guide to Content Writing

4 Critical Dos and Don’ts of Web Content Writing and Editing

The world of the web can be very promising. In fact, it is the perfect platform for every brand to easily market, sell, and engage with their audience. However, with its great power should come great responsibility. Anyone who posts anything online are held accountable for their every action. And as a content marketer, you better use your influence right.


Check out these critical dos and don’ts that you must remember:


  1. Be boring
  2. Beat around the bush
  3. Plagiarize
  4. Produce content without proofreading


  1. Be clear
  2. Avoid unnecessary points
  3. Experiment with different content ideas
  4. Research well

Read the full article here: https://expresswriters.com/dos-and-donts-of-content-writing/

Page Title Writing Best Practices

Google’s New Page Title Writing Best Practices

Google revised its recommended practices for writing page titles, including avoiding substituting your titles in search results.

In August, Google altered how page titles are created in search results.

Google has released an upgrade that would replace some page names in SERPs with more “readable and accessible,” affecting less than 20% of page titles. Though it’s feasible that number will drop even further if websites begin to implement Google’s new recommendations.

Google’s best practices for creating titles are as follows:

  • Ensure that each page on your site has its unique title in the <title> element.
  • Make each page’s title distinctive and avoid using boilerplate content.
  • Keep titles short and avoid text that is too long.
  • For the main page, use meaningful titles instead of ambiguous words like “Home.”
  • Don’t repeat material in titles to stuff them with keywords.
  • When it’s acceptable, include the name of your website at the front of your titles. The home page, for example, might be an excellent place to start. It isn’t required on every page.

Read more: https://www.searchenginejournal.com/google-title-links/422926

How to Map Keywords to Your Content

The method of assigning keywords to relevant pages on your website is known as keyword mapping. It’s where your SEO strategy should begin, and it’s what you should do daily to continue to enrich your website with new keywords as time passes.

Here are seven steps for mapping keywords to content:

Step #1. Build a list of your target keywords
Step #2. Group keywords by topic
Step #3. Double-check the search intent on SERPs
Step #4. Sort keyword groups by difficulty
Step #5. Import your keywords
Step #6. Map keywords to pages
Step #7. Optimize your pages for the mapped keywords

What is the purpose of keyword mapping?

Keyword mapping is a must-do for any SEO or website owner since it may help you enhance your content strategy in a variety of ways, including:

  • Look for keyword gaps. Your website may fall behind in rankings because your content strategy does not include all necessary keywords. Keyword mapping will assist you in identifying untapped keyword opportunities and directing them to related pages.
  • Look for keyword overlap. Using the exact keywords on different pages might lead to duplicate content and rank cannibalism. Keyword mapping will assist you in assigning keywords to specific target sites that do not clash.
  • Streamline internal linking. You’ll be able to manage your internal link-building efficiently. Bringing related pages together if your keywords are correctly categorized and mapped to specific web pages.

Read more: https://www.link-assistant.com/news/keyword-map-guide.html

Map Your Keywords to Your Content (Why, What, and How)

Assuming you already started the task on Day 5: Map Your Keywords to Relevant Web Pages — then you would have realized that 30 minutes is not enough. Depending on the number of keywords you have, this might take more time than what we allotted.

Nevertheless, make it a point to complete the mapping of your top keywords (at least) to relevant pages.

At this point, all you need to do is to continue what you have started on day 5 using your favorite tool. We use both the SEOPowerSuite (Rank Tracker) and the SEOPowerSuite (WebSite Auditor) to map out our keywords to relevant pages.

Further reading: SEO How-To: Mapping Keywords to Content

SEO for Content: 11 Optimization Tips for Beginners

Great content on your website or blog is essential if you want to be seen by potential customers, but optimizing the content for search engines can make a difference in boosting rankings. Here are some quick tips that can help you create SEO-friendly content.

Are you looking forward to improving your search engine ranking with your content? Then, this guide is for you. You will learn the essential tips for optimizing your content to improve your online presence.

What is SEO

Before learning about optimization tips, let us first define SEO. Search engine optimization, or SEO, is the strategy to gain traffic to your online presence. Your virtual presence could mean your business website, blog, app, and more. SEO is optimizing or making your site more accessible for search engines to find, crawl, and index in the search engine results page or SERP.

What is SEO for content?

SEO for content

You can put any content on your website or blog, but it does not mean it will always be visible on the SERPs. If not optimized, search engines may find it challenging to find your content and put it out for online users looking for what you are offering. Therefore, it is crucial to consider SEO every time you create and use content for your online presence and marketing strategies. Remember, even if you have the best quality content online, people will never see it if it is not optimized. People will never know it exists.

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How to optimize content for SEO

Optimizing your content entails using different strategies for SERPs to notice and rank your content. Here are some tips you need to consider:

1. Make quality content

First, your content should be of good quality to build a name with your users and with Google. Therefore, you need to provide engaging content, essential to your audience, updated, substantial, and free from grammatical errors.

A well-organized and easy-to-read post is also a mark of good content. Nobody wants to read lengthy and unorganized posts. Be sure to break down your post into smaller paragraphs and use appropriate heading tags.

With valuable, relevant, and professionally written content, you can get your audience to read and trust your site. Better yet, your readers may share your content with others through social media, email, or blog posts.

2. Write for your audience

Remember, your audience should be the center of your content creation because they are the ones you want to attract. So, before creating content, find out first what your target users want to know. One way to do this is by doing keyword research. Then, you can create content based on those search trends. Google Search Console and other keyword research tools can help you with search queries.

3. Use relevant keywords in your content

Once you have your keywords, use them throughout your content to help search engines locate them. This will make your content searchable in SERPs. Here are some tips to remember when using keywords:

  • Make sure your focus keyword phrase appears in your article title, the first paragraph of your post, in at least one of your sub-headings, in your SEO title, in the meta description, in your permalink or slug, and in at least one of your image’s alt tags;
  • Use keywords as naturally as possible without sacrificing the quality of your content;
  • Avoid keyword stuffing or using your keyword phrase too many times in your content;
  • Use keyword variations and a good mix of keyphrases since your audience may vary according to search styles;
  • Try to focus on long-tail keywords and avoid overly common keywords, which are more difficult to compete with in SERP ranking.
4. Make an effective headline

Titles are sometimes the only thing users need to decide whether they should read your post. So, if you want to engage readers, be sure to create engaging, straight-to-the-point, clear, and keyword-rich headlines. Do the same for your meta description since users can also see them in the search results.

Another way to optimize your content for search engines is by strategically placing internal and external hyperlinks. Internal links are helpful for directing readers to more related content, while external links give credibility to your source material and demonstrate knowledge about the topic. Additionally, when readers click on these outbound links, it signals to search engines that you are providing helpful facts and figures beyond the scope of your article.

Use meaningful anchor texts

An anchor or link text is the clickable text in a link. It is usually underlined and often appears to have a different font color than the rest of your content. The link can either be (1) internal, meaning they lead to another page in your site, or (2) external, which directs users to other sites.

Why do you need to have a good anchor text in SEO?

A good anchor text describes what your users can expect about the page you are linking to. It gives them an idea of what the page is about. Thus, a meaningful anchor text can help increase the chance of readers clicking on it. In addition, search engines can easily find out what the page you are pointing to is all about.

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6. Optimize your title tag, meta description, and URL

Your post’s title tag, meta description, and URL (permalink) are what users see on the results page. These are crucial factors that determine whether they will click on your post.


Here are tips on how you can optimize them:

Title tag

The title tag is the headline users can click on for each search result. As I have already mentioned in tip # 5 above, it is very important to make an effective headline as it is one of the factors that can convince people to go ahead and click on your post. Apart from this, search engines also use your title tag to understand what your page is all about.

Optimizing your title tag involves the following:

  • Keep your headline under 60 characters;
  • Include your focus keyword in the title tag, but don’t attempt to put all your keywords in it;
  • Make sure your title describes what your post is really all about.
Meta description

The meta description, right below your title tag, is a text snippet that gives an overview of your post or page. A good meta description, just like an effective title tag, can help convince users to click on your link. You will increase your click-through rate (CTR) if many users click on your page. CTR is a good determining factor for Google to increase its SERP ranking.

To optimize your meta description:

  1. Be sure you provide a short but relevant overview of your page or post.
  2. Do not go over 160 characters.
  3. Include important keywords in it. These would be highlighted on the results page of your users if they typed in your keywords.

The URL or permalink is the web address that tells the location of your web page. Like the title tag, your URL can give users an idea of what the page is about. The important thing to remember about URLs is to keep them accurate, simple, and straightforward so they would be easy for users and search engines to understand. Be sure to avoid lengthy URLs that users may think of as suspicious.

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7. Utilize structured data for search engines

Structured data (also known as schema markup or structured markup) adds extra information to your web content that search engines can understand. By using structured data, you can provide search engine bots with in-depth information about your website and its content. You can also add extra features to enhance the appearance of SERPs, such as icons or visuals, which can help click-through rates. Structured data takes some technical programming skills, but if implemented correctly, it can be an effective way to increase the visibility of your content.

8. Add images or videos to your post

Make your post interesting and engaging by adding visuals. Many people can also relate better when you integrate visuals with text content. You can insert images, add infographics, or embed a video to your posts. If you have a YouTube channel, you can promote your video through your blog. You can also promote your blog post through your YouTube channel. Images on your blog may also be “pinned” by your readers. All these make an additional opportunity to promote and increase your website traffic.

9. Manage the ads on your pages

Inserting ads is a great way to earn on your website; however, poorly placed ads can negatively affect user experience. They can affect the flow and readability of your content. Too many advertisements can also add to the clutter on your page, which may turn off visitors.

10. Promote content on social media channels

Social media channels can significantly help you widen your reach when we speak of promoting and increasing website traffic. You can create posts on these channels with links to your site for every new article you publish. If people find your post interesting, they might share it with their network of friends giving you more exposure.

Another way to promote your content using social media is to embed share buttons on your blog posts. This will make it easier for your readers to share your content on different social media channels and email.

11. Monitor your page activities

One way to know if your page is well-optimized is when you start seeing improvements in your site’s activities. You may use Google Analytics to help you see if your page views have increased, if people spend more minutes on your page, if users share, like, or comment on your page, and more. Soon, you may start seeing your link on the first few pages of the search results.

Quote on content optimization

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7 Essential SEO Writing Tools for Content Marketers

If you want to write effective content for search engine optimization, these 7 essential tools will give you an edge over the competition. Find out more!

Writing SEO content doesn’t have to be difficult or time-consuming, thanks to the wide variety of tools available for writers. From researching keywords to spotting plagiarism and analyzing readability, these seven essential tools will give you an edge in writing effective search-engine-optimized content.

1. Ubersuggest

Ubersuggest is a tool that helps content marketers improve their search engine optimization (SEO) efforts. It provides various features that can be used to research keywords, analyze competition, and identify opportunities for improving visibility in search engine results pages (SERPs). Some of the key features of Ubersuggest include keyword research, content ideas, backlink analysis, and site audit. It also provides a feature to check the SEO score of any website. Additionally, it provides actionable insights and suggestions for improving the SEO of a website or specific pages. Overall, Ubersuggest is a valuable tool for content marketers looking to improve their SEO and increase visibility in search results.

2. RankMath

RankMath is a powerful SEO plugin for WordPress that helps content marketers optimize their websites and improve their search engine rankings. It provides various features that can be used to research keywords, analyze competition, and identify opportunities for improving visibility in search engine results pages (SERPs). Some of the key features of RankMath include the following:

  • Advanced on-page optimization: RankMath allows you to easily optimize your website’s meta tags, titles, and descriptions for better visibility in search results.
  • Built-in schema markup: It allows you to add rich snippets, which can help your website stand out in search results.
  • Sitemap generation: It automatically generates an XML sitemap for your website, making it easier for search engines to index your pages.
  • Site audit: It allows you to find and fix any technical SEO issues on your website, such as broken links, missing images, and more.
  • Search console integration: It allows you to connect your website to Google Search Console, giving you valuable insights into how your website performs in search results.
  • Advanced analytics: It provides detailed analytics and reports on your website’s performance in search results, making tracking your progress and measuring your success easier.

In conclusion, RankMath is a comprehensive and user-friendly SEO plugin that can help content marketers improve their website’s visibility in search results. It’s easy to use and provides a wide range of features that can help you optimize your website for SEO and improve your search engine rankings.

3. SEMrush

Search engine optimization requires a thorough understanding of the most effective keywords to use. That’s where SEMrush comes in – it’s an incredibly powerful research tool that allows content marketers to easily understand their target audience and conduct keyword research with ease. You can also see competitor metrics, including their keyword strategies, backlinks, and ranking data, to give you a better idea of how your competitors perform.

4. Google Search Console

It’s a free SEO tool offered by Google that very few seem to take advantage of. It allows you to monitor your website’s rankings, impressions, and clicks in search results to track the health of your keywords and overall website performance, diagnoses issues with the website pages, such as issues with the indexing of pages or their visibility in search engine results, and much more. All in all, this is a must-have tool for content marketers looking to optimize their content for better visibility within Google’s search algorithm.

5. Yoast SEO

Yoast SEO is the most popular WordPress plugin for content optimization. While it’s not perfect, it’s still a great tool for quickly getting basic on-page optimization. It does a decent job of helping you optimize your titles, meta descriptions, keywords, and full content for better rankings. Yoast also offers a premium version with more advanced features, such as internal linking analysis and redirect manager – making it an ideal choice for larger websites with comprehensive requirements.

6. BuzzSumo

uzzSumo is a great tool to analyze what content performs best in your industry. It helps you identify successful content topics, view the performance of competitors’ content, and gain insights into what strategies are working the best – all in one place. With BuzzSumo, you can get an idea of how well certain types of topics do across different platforms so that you can write content that resonates with users and appeals to search engines.

7. Moz Pro

Moz Pro is a comprehensive suite of tools designed to help marketers improve their search rankings. With Moz Pro, you can monitor rankings, research keywords, audit your website’s technical SEO performance and link profile, and more. The software also provides real-time keyword suggestions and insights into what types of content do well in your industry, making it an invaluable tool for content marketers looking to get ahead in the SEO game.

More readings on SEO content:

Best readability tools to help improve SEO content 

Some of these tools include the following:

  • Microsoft Word Editor
  • Readable Readability Tools
  • WebFX Readability Test
  • Datayze Readability Analyzer
  • Hemingway App
  • Grammarly Online Writing Assistant
  • ProWritingAid Writing Assistant
  • LanguageTool Writing Assistant
  • Ginger Writing Assistant
  • Yoast SEO Readability Analysis

Source: https://www.searchenginejournal.com/readability-checkers/460577/

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Steps to level up your content strategy and succeed in SEO

  1. Build a solid foundation by understanding your products, services, customers, and audience’s search behavior.
  2. Perform content analysis.
  3. Create a content strategy plan and calendar.
  4. Evaluate your performance.
  5. Prioritize creating content that will maximize your investments.

Source: https://www.searchenginejournal.com/level-up-content-strategy-recap/462760/

Google answers whether or not adding content every day can increase search rankings

2022 September 12

Google responds by saying, “No. Posting daily or at any specific frequency, for that matter, doesn’t help with ranking better in Google search results. However, the more pages you have in the Google index, the more your content may show up in search results.” 

Source: https://www.searchenginejournal.com/does-adding-content-daily-increase-rankings/464126/

More to Ponder

Ranking your content in SERPs may take time. There are no shortcuts or cheat sheets. What you need is quality, relevant, and timely content that is optimized. With proper SEO for content, you are on your way to improving your online presence and SERP ranking.

If you think SEO is challenging for you as a beginner, you may consider hiring an SEO professional. An SEO specialist can help you get things done and save you a lot of time and other resources.

To learn more SEO tips, notes, and updates, please click on this link: SEO: Search Engine Optimization.

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This content is said to be published a while back (a couple of years ago or more) in the Google Search developer resources.

Note: After seroundtable.com published this post, Google removed the docs for the blogger SEO practices.

Fortunately, a screenshot was taken. See below:

Google Content Guidelines for Bloggers

One person commented on seroundtable.com’s post that the said guideline was only removed for the English version and that the guideline for other languages is still available. See the screenshot below:

Google Content Guidelines for Bloggers - other languages still available

What do we think about it?

Whatever reason Google may have for hiding or removing it, the guideline is very sound. Creating great content and making sure readers and crawlers would find it has been the foundations of SEO. Therefore, let us apply it to whatever we do.

Source: https://www.seroundtable.com/google-adds-content-guidelines-for-bloggers-hosts-e-commerce-sites-33864.html

8 Ways to Create More Effective Content

Experts share 8 ways to create more effective content in 2023

These content-writing tips include the following:

  1.  Focus on your target audience.
  2. Prioritize content quality over SEO optimization.
  3. Write with search intent in mind and craft informative, relevant, and engaging content for your audience.  
  4. Integrate AI tools wisely.
  5. Develop your writing skills by practicing regularly.
  6. Write on topics you are passionate about.
  7.  Have confidence in your writing.
  8. Connect with other writers and grow your network.

Source: https://www.searchenginejournal.com/content-writing-tips-from-experts/477016/

You can read about content marketing here.

Google research paper says that “documents that attempt to perform SEO tend to be flagged as very low quality”

2023 January 13

The paper further read, “This is intuitive since these texts tend to simply string a series of keywords together and are therefore incoherent.” 

Source: https://www.seroundtable.com/google-search-research-paper-negative-on-seo-34688.html

According to Google — unique text, infographics, and videos do not mean that your content is good, accurate, and helpful  

2023 January 3

Especially in medicine, it takes much more than these three things to make good content, according to Google’s John Mueller.  

Source: https://www.seroundtable.com/google-unique-text-infographics-video-seo-34630.html

Google confirms that you don’t need 200,00 words or 30 articles on your website to be considered authoritative

2022 November 11

John Mueller of Google posts on Twitter that he does not know who made that up, but it’s surely not from Google. In the past years, Google has been stating that word count is not indicative of quality or a ranking factor.  

Source: https://www.seroundtable.com/200000-words-google-search-34331.html

Search Engine Land shares a guide on how to do a content audit

2022 November 4

These include:

  • Setting clear goals, such as improving SEO and improving engagement;
  • Narrowing your focus by choosing a type of content to look into;
  • Gathering, organizing, and categorizing URLs;
  • Analyzing content based on your goals; 
  • Assessing your findings and making a plan (keep, remove, update, or rewrite); 
  • Acting on your plans; and
  • Tweaking your content strategy using your results.

Source: https://searchengineland.com/how-to-do-a-content-audit-as-painlessly-as-possible-388695

Google addresses the issue of the percentage that identifies content as duplicate 

2022 September 30

The company says that detecting content duplication is not a matter of threshold percentage but comparing the contents’ checksums. The checksum represents content as a series of letters or numbers. Content is a duplicate if the checksum number sequence is similar. 

Source: https://www.searchenginejournal.com/google-on-percentage-that-represents-duplicate-content/465885/

Google clarifies that Word Count is not a sign of unhelpful content

2022 September 30

Since 2014, Google has been saying short articles are not low quality, word count is not a ranking factor, it won’t penalize you for short articles, and short articles can rank well. 

Source: https://www.seroundtable.com/google-word-count-34092.html

If you are planning to do a content marketing campaign, it might be good to check out this resource. Content marketing is still the most sustainable mid- to long-term strategy to increase your site’s traffic.

More on SEO: Search Engine Optimization.

4 of the Most Effective Content Types to Engage With Your Audience

Getting high levels of engagement and brand awareness is not easy. For starters, there are thousands of other brands that are looking to promote the same content as you. With this, you have to leverage on high-quality content in order to make your brand stand out. Moreover, every person goes through several stages before finally making the decision to purchase from you. It is only but logical for you to be there every step of the way.

Key Takeaways:

  1. Content means power.
  2. Over time, buyers have become more and more selective not only with the products that they purchase but with the content that they consume
  3. Content marketing gets three times more leads than paid search advertising

“People are looking at content they are interested in and they can either run away from you and go to your competitor or feel so related to your brand that they would want to buy from you”

Read more: https://www.graygroupintl.com/blog/4-of-the-most-effective-content-types-to-engage-with-your-audience

101 Content Ideas to Add to Your Editorial Calendar

Content marketing strategy is an important tool for every successful business. However, it can’t be denied that there really are days when you just need a little more push to kick-start your creativity. And when you do find yourself in one, feel free to save yourself from the hassle and check out these few tips that just might be the solution to your problem.

Key Takeaways:

  1. Just as success stories are appealing for your audience, know that putting out techniques that don’t work well is also as eye-catching. This element of contradiction to what’s accustomed may actually be a type of content that people crave.
  2. If there are published blogs from the past that you just love and are truly confident with, there’s a high chance that other brands from the same industry might love them too. Tap on them and let them republish your content for you.
  3. Keep in mind that when asking for UGC, be specific with your content request, always ask for permission, and always give credit back to the creator.

“You don’t have to tell your story all by yourself”

Read more: https://www.convinceandconvert.com/content-marketing/content-ideas/

Content Syndication: What It Is and How to Get Started

Have you ever noticed that a content being posted in one source starts appearing in many other sources, too? Well that is called “content syndication“.

Content syndication can actually help you with your content marketing when done properly. It can help increase your website traffic since the republished content will link to its original source. It can also help increase your email subscriptions and build your brand.

If you want to learn more about content syndication and how you can get started, read Content Syndication: What It Is and How to Get Started.

Effective Ways to Promote Your Content in 2020

What is relevant content without good promotion? You can never overtake your competition or even reach your target audience without effective content promotion strategies.

If you want to learn tips on how you can effectively promote your content through SEO, social media marketing, email marketing, and more, read 101 Effective Ways to Promote Your Content in 2020.

I know that 101 ways can be overwhelming, but you need to remember that promotional strategies are never “one-size-fits-all”. Just learn some tips and pick what fits your business best.

Native Advertising Pros and Cons: Is Sponsored Content for You?

Native advertising allows you to deliver your content in another platform using the latter’s media format, allowing you to advertise your business for a certain fee. These contents may come in the form of Sponsored Posts, Sponsored Content, Recommended for You, and Promoted Stories, among others.

If you wonder if native advertising could be a good strategy for your business, you need to know its benefits and drawbacks.

Key takeaways:

  • Native advertising can attract attention.
  • Sponsored content increases brand recognition and appeal.
  • Advertising can be expensive.
  • Native advertising does not help with your SEO.

To learn more, read The Pros and Cons of Native Advertising: Is Sponsored Content for You?

15 Mistakes You May Be Making in Your Content Development

There are many mistakes that people make when they are developing their own content. First, many people and companies in general don’t know their customers well. If you know your customers, you can help tweak your content to meet their specific interests and needs and keep them coming back for more. Many companies also ignore data when in reality, it’s their most useful tool. This data can show you how well specific pieces of content are working, and what areas you probably should ditch. Finally, focus more on high quality content rather than pushing out content every day just for the sake of it. You want your customers to get valuable information from your content each time they read it.

Key Takeaways:

  • Many people develop content without understanding customer needs and therefore the content goes unnoticed or unappreciated.
  • Make sure you spend the proper amount of time getting data from your customers so that you can tweak your content to fit their needs.
  • Instead of rushing to create content, make sure that you are developing and publishing high quality content that will keep customers coming back for more.

“The biggest issue today is fragmenting the brand and wasting huge amounts of resource and time by creating parallel content strategies.”

Read more: https://contentmarketinginstitute.com/2020/07/mistakes-content-development/

Tara Mae Dela Cruz is a passionate writer and storyteller hailing from the Philippines. With a love for words and a vivid imagination, she weaves compelling tales that transport readers into captivating worlds. Her writing style is characterized by its lyrical prose and deep emotional resonance, drawing inspiration from her own experiences as well as the diverse cultures she encounters. Tara's work often explores themes of identity, family dynamics, and the power of human connection. When she's not writing, you can find Tara exploring new hiking trails or curled up with a good book, always seeking to broaden her horizons and find inspiration in the world around her.