Content: Best Practices and Trends

Experts share 8 ways to create more effective content in 2023

These content-writing tips include the following:

  1.  Focus on your target audience.
  2. Prioritize content quality over SEO optimization.
  3. Write with search intent in mind and craft informative, relevant, and engaging content for your audience.  
  4. Integrate AI tools wisely.
  5. Develop your writing skills by practicing regularly.
  6. Write on topics you are passionate about.
  7.  Have confidence in your writing.
  8. Connect with other writers and grow your network.

Source: https://www.searchenginejournal.com/content-writing-tips-from-experts/477016/

Google research paper says that “documents that attempt to perform SEO tend to be flagged as very low quality”

2023 January 13

The paper further read, “This is intuitive since these texts tend to simply string a series of keywords together and are therefore incoherent.” 

Source: https://www.seroundtable.com/google-search-research-paper-negative-on-seo-34688.html

According to Google — unique text, infographics, and videos do not mean that your content is good, accurate, and helpful  

2023 January 3

Especially in medicine, it takes much more than these three things to make good content, according to Google’s John Mueller.  

Source: https://www.seroundtable.com/google-unique-text-infographics-video-seo-34630.html

Google confirms that you don’t need 200,00 words or 30 articles on your website to be considered authoritative

2022 November 11

John Mueller of Google posts on Twitter that he does not know who made that up, but it’s surely not from Google. In the past years, Google has been stating that word count is not indicative of quality or a ranking factor.  

Source: https://www.seroundtable.com/200000-words-google-search-34331.html

Search Engine Land shares a guide on how to do a content audit

2022 November 4

These include:

  • Setting clear goals, such as improving SEO and improving engagement;
  • Narrowing your focus by choosing a type of content to look into;
  • Gathering, organizing, and categorizing URLs;
  • Analyzing content based on your goals; 
  • Assessing your findings and making a plan (keep, remove, update, or rewrite); 
  • Acting on your plans; and
  • Tweaking your content strategy using your results.

Source: https://searchengineland.com/how-to-do-a-content-audit-as-painlessly-as-possible-388695

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Google addresses the issue of the percentage that identifies content as duplicate 

2022 September 30

The company says that detecting content duplication is not a matter of threshold percentage but comparing the contents’ checksums. The checksum represents content as a series of letters or numbers. Content is a duplicate if the checksum number sequence is similar. 

Source: https://www.searchenginejournal.com/google-on-percentage-that-represents-duplicate-content/465885/

Google clarifies that Word Count is not a sign of unhelpful content

2022 September 30

Since 2014, Google has been saying short articles are not low quality, word count is not a ranking factor, it won’t penalize you for short articles, and short articles can rank well. 

Source: https://www.seroundtable.com/google-word-count-34092.html

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More on SEO: Search Engine Optimization.

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