Content: Best Practices and Trends

Google confirms that you don’t need 200,00 words or 30 articles on your website to be considered authoritative

2022 November 11

John Mueller of Google posts on Twitter that he does not know who made that up, but it’s surely not from Google. In the past years, Google has been stating that word count is not indicative of quality or a ranking factor.  

Source: https://www.seroundtable.com/200000-words-google-search-34331.html

Search Engine Land shares a guide on how to do a content audit

2022 November 4

These include:

  • Setting clear goals, such as improving SEO and improving engagement;
  • Narrowing your focus by choosing a type of content to look into;
  • Gathering, organizing, and categorizing URLs;
  • Analyzing content based on your goals; 
  • Assessing your findings and making a plan (keep, remove, update, or rewrite); 
  • Acting on your plans; and
  • Tweaking your content strategy using your results.

Source: https://searchengineland.com/how-to-do-a-content-audit-as-painlessly-as-possible-388695

In need of quality human-written content written for human readers? Check out this content writing services.

Google addresses the issue of the percentage that identifies content as duplicate 

2022 September 30

The company says that detecting content duplication is not a matter of threshold percentage but comparing the contents’ checksums. The checksum represents content as a series of letters or numbers. Content is a duplicate if the checksum number sequence is similar. 

Source: https://www.searchenginejournal.com/google-on-percentage-that-represents-duplicate-content/465885/

Google clarifies that Word Count is not a sign of unhelpful content

2022 September 30

Since 2014, Google has been saying short articles are not low quality, word count is not a ranking factor, it won’t penalize you for short articles, and short articles can rank well. 

Source: https://www.seroundtable.com/google-word-count-34092.html

If you are planning to do a content marketing campaign, it might be good to check out this resource. Content marketing is still the most sustainable mid- to long-term strategy to increase your site’s traffic.

More on SEO: Search Engine Optimization.

In need of quality human-written content written for human readers? Check out this content writing services.

Leave a Comment