5 Great Examples of How to Include Calls to Action in Your Facebook Cover Photo

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For marketers, keeping up with all the changes and rules Facebook implements on its platform is often frustrating experience. However, knowing what is allowed and maximizing the opportunity presented by the platform to market your products or services is necessary for successful business. When promoting a product or an event, it is now allowed to … Read more

How to Create a Persuasive About Us Page that Converts [Examples]


Many companies may dismiss the “About Us” section of their website, but this lowly section can be helpful in adding or converting traffic. There are two types of visitors to a page: those with knowledge of the brand who may have purchased previously, and those who are browsing, and don’t know about it. The “About … Read more

How to Create Landing Page Variants &Optimize with AI

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There is no way to make a landing page perfect because it will not be liked by every person who visits it. Unbounce created a great tool called Smart Traffic that reroutes each visitor to a landing page they’re more likely to enjoy. The Smart Traffic tool uses AI to know which page a visitor … Read more