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Results of the Mock-up

Last Updated: 3 years ago by BrodNeil

This post is updated regularly so you can track the progress of our LIVE test.

Tip 1: Identify Your Unique Value Proposition

  • Container gardening for beginners located in an urban setting.

Tip 2: Identify Your Target Audience

  • Age: 18- to 60-year-old parents
  • Gender: Both Male and Female
  • Location: USA (Highly urbanized area only)
  • Proximity: N/A
  • Climate: N/A
  • Culture: N/A
  • Income: N/A
  • Education: N/A
  • Religion: N/A
  • Status: N/A

Tip 3: Identify Your Domain Name

We are using an old domain for this project.

Mock-up site

iGarden.com, Container gardening for beginners

Background

Registered On 2018 June 19-06 19.

The domain has been around since 2018 June 19.

However, there were only about 5 pages at that time until 2020 April 20.

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Tip 4: How to Choose Your Server or Web Host

We’ve decided to use the same server or web host with brodneil.com to cut cost for this project.

Tip 5: 30-Day SEO Plan

Tip 6: Marketing strategy

Make use of content marketing.

Campaign goal

  • Gain a steady increase of traffic for the first 3-7 months.
  • Convert traffic to leads/sales starting on the 7th month to 1 year of the campaign.
  • Evaluate marketing strategy at the end of a one-year cycle.

Progress

The campaign started last 2020 April 20.

Since 2020 April 28, new posts or pages have been created regularly.

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We are now starting on

Frequency of posting

Facebook promotion: 1 FB page post a day.

Abstracts/Summaries:an average of 10-15 posts a month

Featured posts: 1-3 posts a month

Mega page: 1 page throughout the campaign to be updated regularly

Analytics

2020 igarden analytics
2020 April – July

The result is not much yet. Yet are pleased with progress considering the amount of time we spend each month (16 hours/month).

We 3 published pages and 229 published posts.

We will update this experiment and see how it goes.

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