Tip 4: How to Choose Your Server or Web Host

Last updated on January 20th, 2021 at 02:39 pm


Congratulations again and thank you for making this far.  You are now in tip 4.  By this time, you should be well aware that you are now taking a big step to host your domain and have it LIVE into a website.  I hope tip 3 has answered some of the basic questions and would help you decide on how to choose a domain name for your business.

These are the past tips that we’ve shared.  May they be applicable to your needs:

Every website needs a domain and a web host/server.  Just as every bookstore needs a business name and a premises (physical space to sell books), your website needs a domain to serve as your business name and a web host/server to store the services, products, and information of your business.

Here are the basic things I’d personally look into when choosing a web host / server:

  1. Uptime Reliability: Uptime is a measure of the time a server has been available or working. It is the opposite of downtime.  A high uptime means more reliability or stability.  Uptime reliability represents the time a server can be left unattended without crashing or needing to be rebooted that is for administrative or maintenance purposes.
  2. Load time and Cloud Feature: Page load time indicates how long it takes for a page to fully load in the browser after a user clicks a link or makes a request. This is important as it directly impacts the user’s experience and engagement and ultimately your business’s bottom line. There are many factors affecting a page load time, one factor is your server. Though many times a poor load time is caused by how a website is built or designed, it is wise to make sure your server has a good load time.  If your server has or can easily integrate with a cloud feature, this is a big plus. The cloud computing feature is the practice of using a network of remote servers hosted on the Internet and can therefore hasten your page load time.
  3. Customer Support:  2 things I would like to look into when it comes to customer support: the expertise and the politeness.  Who wants a knowledgeable, but rude client support; nor will someone want a very polite and courteous support with very poor knowledge on the issues.
  4. Email Feature: Ability to add unlimited email addresses. Ease and convenience in adding emails in Gmail and third-party mail clients.
  5. Backup Feature: Check how often they back up, how many back up folders are stored, and for how long are they keeping them.  All these are important when you need to restore a backup especially on a very untimely manner.
  6. HTTPs or SSL:  Availability of a free HTTPs or SSL certificate, which will do for most websites.
  7. Auto-script Installer: Easy to install scripts (like Softaculous) for WordPress, Joomla, Magento, and the like.
  8. Pricing on both registration and renewal: Check if there are no hidden costs in registration or sign up. Check also if prices do change upon renewal.
  9. Staging Environment/Feature: This is one feature why I love SiteGround. Your site visitors shouldn’t see the experiments you are making on your website. Worse, if they can see your website break when developing a new feature. The staging environment is a feature every server should have.
    • Have you experienced a WP site that breaks after updating theme or plugin? This is one good example why a staging environment is important.  By a click of a button, you can copy your site into a staging environment and update the plugin/theme from there.  Once everything is fine, you can simply PUSH it back LIVE.
    • A Staging environment is also good for experimenting new WP features before having them LIVE.
    • If you have an existing website and you plan to make new one, the staging environment can come very handy.
    • Note the ease of having a staging feature compared to doing them manually on a subdomain or local computer.
  10. Caching Feature: Another reason why I love SiteGround.  Its caching feature can increase the number of hits a website can handle; it also helps the loading speed of the website.
  11. Dedicated for WordPress: And since we are to use WordPress for our websites in this series of Internet marketing tutorial, I highly recommend a server and a customer support who knows well about WordPress.
    • SiteGround is one of those dedicated to WordPress.
    • GreenGeeks is another WordPress optimized hosting. This is a choice for those who opt to go eco-friendly.

My Preference

Start small, then scale up later as needed.


Around US$10-30/month.

Tip 4: How to Choose Your Server or Web Host 1

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