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Google Ads: Best Practices, Trends, and Tips

Google Ads Announces Top 3 Priorities for 2022

2022 February 24

Google Ads announced its top three priorities for 2022:

  • automation,
  • measurement, and
  • privacy.

Source: https://blog.google/products/ads-commerce/growing-your-business-in-2022/

How to Audit Your Google Ads Account like a Pro

Here is an overview of what to expect when doing a step-by-step analysis to audit and help improve the profitability of your own Google Ads account.

Key takeaways:

  • Why perform an audit?
  • Ask the right questions
  • Starting the Google Ads account audit

Source: https://searchengineland.com/how-to-audit-your-google-ads-account-like-a-pro-387486

Google announced that its online advertising will now include additional disclosures. This will allow web searchers to see who the advertiser is, why the ad was displayed to you, and previous ads the advertiser has run with Google, starting with the most recent.

The adjustments are part of Google’s more significant overhaul of its advertising business. A response to growing regulatory scrutiny and a broader tech industry movement toward technology that promotes transparency and consumer privacy.

Key takeaways:

  • Google is expanding its advertising identity verification program, which required marketers to reveal personal information last year.
  • Anyone can click on these new advertiser sites to learn more about the advertiser. They can also access a menu to examine all marketers’ advertising in the last 30 days.
  • From a consumer’s standpoint, Google portrays this as a valuable tool. Pointing out how a consumer who sees a product for sale, such as a coat, could use the service to learn more about the business and its other products.

Read more: https://techcrunch.com/2021/09/22/google-ads-to-get-more-transparent-by-offering-access-to-advertisers-recent-history/

Australia Is the Latest Country to Consider Legislation to Limit Google’s Adtech Dominance

The Australian Competition and Consumer Commission is the latest to call for legal action to limit Google’s adtech monopoly.

It announced as it released the final findings of an investigation into competition concerns in the digital advertising industry. The Australian Competition and Consumer Commission (ACCC) says in the study that “for the benefit of businesses and consumers,” new legislative measures are required to address Google’s dominance and competition in the adtech sector.

Key takeaways:

  • Regulators suggest that additional measures, such as data separation powers or data access limits, may be required to counteract Google’s dominance.
  • The ACCC is worried that a lack of competition has resulted in higher advertising technology expenses. 
  • The ACCC also found that Google has used its position to favor its own services (aka self-preferencing) and shield them from competition, citing the example of how Google prevents rival adtech services from accessing ads on YouTube (which the watchdog claims gives Google’s adtech services an “important advantage”).

Read more: https://techcrunch.com/2021/09/28/australia-latest-to-eye-laws-to-curb-googles-adtech-dominance/

Google Changes the Appearance of Its AdSense Policy Center and Adds New Features for Advertisers

To guarantee that Ad Managers have a thorough picture of potential infractions that would prevent their ads from being displayed to searchers, Google introduced its Policy center for Ad Manager, AdMob, and AdSense. Publishers were also able to retain as much of their inventory as possible compliant with Google Ads standards thanks to the Policy Center.

Key takeaways:

  • The account’s health status has been updated. The updated account health overview displays a zoomed-out view of the overall number of problematic sites and apps. 
  • More filtering options are available. Publishers can now use single or many columns to filter the tables, such as all issues reported on a specific date that is a ‘Must solve.’ 
  • A new table view gives “Ad Manager publishers a more thorough picture of issues across their inventory,” in addition to the option to look at overall ad health and sort by specific issues.

Read more: https://searchengineland.com/google-updates-adsense-policy-center-look-adds-new-feature-updates-for-advertisers-375725

Do You Advertise Your Business on Google?

Google answers some of the burning questions about FLoC. Advertisers are anxious to know about some concerns. Will website remarketing still be available for advertisers in 2022? Will the advertisers’ ability to report on in-market audiences, affinity audiences, or placements be impacted?

Source: https://www.searchenginejournal.com/google-answers-advertisers-floc-questions/399260/

YouTube and Display Are Now Supported by Google Ads Attribution Models

by Josh

Last Updated on August 12, 2021 by Josh

People may interact with many ads from the same brand while making purchasing decisions. You may pick how much credit each ad interaction receives for your conversions using attribution models. This would allow you to focus your resources on the media that has the most impact.

To support YouTube and Display advertisements, all Google Ads non-last click models have been improved, including data-driven attribution. The data-driven attribution strategy measures engaged views from YouTube in addition to clicks.

Key takeaways:

  • You can compare your cost per conversion and return on ad spend by changing your attribution model.
  • For search marketers, attribution is a thorny problem that is only getting muddier as more web focuses on privacy.
  • The ability to model attribution journeys through YouTube and Display will aid marketers in determining which channels to spend in and which channels might benefit from a different approach.

Read more: https://searchengineland.com/google-ads-attribution-models-now-support-youtube-and-display-351068

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