Last Updated on August 12, 2021 by Josh
People may interact with many ads from the same brand while making purchasing decisions. You may pick how much credit each ad interaction receives for your conversions using attribution models. This would allow you to focus your resources on the media that has the most impact.
To support YouTube and Display advertisements, all Google Ads non-last click models have been improved, including data-driven attribution. The data-driven attribution strategy measures engaged views from YouTube in addition to clicks.
- You can compare your cost per conversion and return on ad spend by changing your attribution model.
- For search marketers, attribution is a thorny problem that is only getting muddier as more web focuses on privacy.
- The ability to model attribution journeys through YouTube and Display will aid marketers in determining which channels to spend in and which channels might benefit from a different approach.