Ensure long-term SEO success by transitioning focus from search engine optimization to search optimization
Aside from traditional search engine results, search campaigns should also concentrate on social media search results, which also have search features that are constantly improving.
Source: https://searchengineland.com/from-seo-to-search-optimization-392253
Search Engine Optimization (SEO) and Search Optimization (SO) are related concepts but have different meanings.
SEO is the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs) for specific keywords or phrases. The main goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various elements of the website, including content, structure, and coding, to make it more attractive to search engines.
On the other hand, Search Optimization (SO) is a broader term that encompasses all the strategies and techniques used to optimize search results. SO includes both SEO and other strategies, such as paid search advertising, social media marketing, and content marketing.
While SEO focuses on optimizing a website for search engines, SO includes a more comprehensive approach that includes other tactics to improve search visibility and drive traffic to a website.
In summary, SEO is a subset of SO, and while both terms are related to improving search results, SEO focuses more specifically on optimizing a website for organic search traffic, while SO includes a wider range of strategies for improving search visibility.