Video Marketing

Marketers Will Invest More in Videos in 2022

Wistia, a leading video marketing platform for B2B organizations, issued its annual State of Video report, revealing that in 2021, people watched more than 14.6 billion minutes of video.

The report included more than 42 million videos posted between 2019 and 2021 across more than 330,000 accounts, as well as roughly 700 replies to an in-depth consumer survey. It also demonstrates that the number of minutes spent watching video has climbed by 121% since 2019. This offers actionable insights for small and medium-sized marketing teams looking to get the most out of their video production budget.

Key takeaways:

  • Consumers watched more videos than ever before at the start of the epidemic in 2020, as they spent more time at home.
  • In addition, consumers could watch even more video content in 2021, as the world opens up and employment rates increase, with the amount of time spent watching videos rising by 20% from 2020.
  • The video plays increase yearly, rising by 77% from 2019 to 2021.

Read more: https://wistia.com/about/state-of-video?&utm_type=product&utm_product=vma&utm_source=pr&utm_medium=press_release&utm_campaign=state-of-video-2022

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