Vlogging Versus Video Marketing: while both involve video content, they have different goals. Choose based on your objectives and target audience.
The effectiveness of marketing channels is shifting towards video content, and for most businesses, lack of it means almost certain demise. It can feel overwhelming for those marketers who never engaged in it, but there are many free resources available that will get you started. Defining your targets and goals is the first step, and … Read more
The power of YouTube cannot be overstated. More than 2 billion people log in every month. That presents an incredibly high power reach of this platform, and marketers should not neglect this potential. Getting to these subscribers is not easy, and it is getting increasingly difficult. The number of marketers using the channel is growing … Read more
There are a few different states that all marketers need to know when it comes to product videos. First, videos are the number one ranked content type when it comes to use via marketers to help sell their products and services. Over 50% of marketers invest in product related videos and roughly 75% of visitors … Read more
When asked, people who follow certain brands or influencers say that they are most interested in content that they can learn something from. The top of the list, is question and answer videos that fans have asked influencers to answer. Either way the viewer is learning something, in this case, they are learning something about … Read more
More and more people are turning to videos in their daily lives, this is true for both businesses, and individuals alike. It is said that individuals will watch nearly a hundred minutes of video in the year 2021. As it stands now, people are using videos to absorb content now more than even, and this … Read more
If you’ve been online a lot lately, you might have noticed a rise in video content marketing. Video content marketing is becoming a much more popular tool lately because it is so effective, so you should really start incorporating video content marketing into your digital strategy. Here are some reasons why video content marketing is … Read more
Here are 2 resources where you can find video marketing statistics for 2020 12 Video Marketing Statistics You Need to Know in 2020 Video marketing will continue to grow in the industry and one should take advantage of upcoming trends if they want to leverage the capabilities of their marketing budget. Expect viewing to be … Read more