Nitropack Review: Does it Really Work?

Last Updated on August 20, 2021 by BrodNeil

By far, this is the best plugin I’ve tried to speed up WordPress websites. Let our Google PageSpeed score do the talking (click to see it).

The results are really amazing.

Nitropack can also be used for Magento, OpenCart, WooCommerce, and custom websites.

Make sure to use the coupon code: brodneil to get a 5% discount.

NitroPack is a cloud-based performance optimization platform that aims to improve your website speed significantly. Does it really work?

In this post, we will share with you how NitroPack improves your site speed and what users have to say about the software. We will also share with you our experience using NitroPack on our website.

What is NitroPack

NitroPack is a cloud-based website performance, caching, and optimization platform that will speed up your website effortlessly. It is a cross-platform tool that can be used with many content and eCommerce platforms like WordPress, OpenCart, WooCommerce, and Magento.

Here is a complete list of their features:

NitroPack features -
Source: also offers free tools, including Google PageSpeed score and Website TTFB (time to first byte) Test.

Why use NitroPack

Who wants to wait for a slow website to load? Nobody does. It’s annoying and a waste of time. NitroPack claims to increase your website speed. Using NitroPack will create an optimized HTML cache so that users find your page fast to load. Fast website speed will enhance user experience and will result in users viewing more of your pages. This may lead them to take action, such as subscribing and purchasing.

A fast website can also increase your website score, important for your SEO (search engine optimization) ranking in Google and other search engine platforms.

So if you want more pageviews, more interaction, and less bounce rate on your website, as well as a better website score, then NitroPack could be a great solution.

Back to Table of Contents

NitroPack Subscription Packages

NitroPack offers a free trial, as well as a paid subscription that is billed annually. Here is a summary of their subscriptions, their pricing, and their features.

Nitropack pricing -

Back to Table of Contents

What users are saying about NitroPack

While we hope the NitroPack software really works as promised, it is always a smart idea to find out what actual users have to say about NitroPack. Therefore, we gathered some reviews from WordPress,,, and


According to NitroPack users, here are the things they liked about using the software:

  • “has improved our Google page speed insights scores very much and the sites now load at lightning-fast speeds”
  • “Affordable pricing”, “value for money”
  • “Simple to install and setup”, “very easy to install and configure”
  • “Easy to manage”
  • “Easy to flush the cache for individual pages”
  • “Reduces quite a lot in most cases the number of requests”
  • “Amazing results after installation”
  • “Results also show up almost immediately”
  • “Delivers on its promise of being an Enterprise-level Google-PageSpeed focussed performance optimization tool”
  • “Tech support team works round the clock to resolve your queries and monitor your website”
  • “Great service”


The software seems really impressive, but some users think NitroPack can still improve by addressing the following problems.

  • “Can affect ad scripts, but can be overcome” 
  • “Can take a little time to show changes”
    • Note: In our experience using WordPress, once you click update, the change is immediate (even if you are logged out). There are things to consider though like if your homepage is showing dynamic content from widgets, then you will have to click update on the homepage for those changes on the widgets to show up immediately. If the widgets are shown sitewide and you can’t wait for the cycle to complete. do a purge in Nitropack’s dashboard and you’ll get the immediate change.
  • “Database optimization can be tricky”
  • “Would’ve been nicer if there was a way to contact them via email or phone”
    • Note: There is indeed a way to contact them via Nitropack’s dashboard.
  • “poor customer support on weekends”
    • Note: In our experience, support has been great from the very beginning that is through inquiry and trial until this time.

Back to Table of Contents

What we say about NitroPack

Allow me to let our Google PageSpeed Score tell you what Nitropack can do.

Google PageSpeed Score: Mobile

Nitropack Review: Does it Really Work? 1

Google PageSpeed Score: Desktop


Google Adsense and Nitropack

I know for a fact that Google Adsense Installation Slows Down My Site or Drops My Google PageSpeed Insights Score Significantly.

With Nitropack, this is no longer an issue.

Here is something I just learned today (2020 11 9), and I got this from Deyan of Nitropack.

If you would enable Google Ads on the site, enable the Optimize Ads option under Settings.

Nitropack Review: Does it Really Work? 2
Enable Optimize Ads
Ads will not block the initial page render

Nitropack Support

What is a great product without great support? Nitropack support is actually amazing. They are quick to reply, and they make things easy for the subscribers or users.

Back to Table of Contents

Is Nitropack a black hat SEO speed optimization plugin?

The quick answer is no.

From experience, our pages are now loading quickly, which benefits our users. PageSpeed score is just a way to measure. Ultimately, the experience of the site’s visitors would determine if Nitropack does help or not.

Here is a quick word from the CEO of Nitropack on the most common myths about how NitroPack optimizes your site.


It is the BEST tool to increase your Google PageSpeed Insights score.
We have also checked the results on other website speed performance tools, and the results are the same.

Nitropack is, for us, the Best website speed performance tool.

By the way, for this website, we used the ludicrous mode and added a custom CSS on the Nitropack dashboard for our PWA loading issue.

Normally, there is nothing really to tweak in Nitropack. However, if you want to speed up the caching time, particularly for newly installed/activated Nitropack —– use the Cache Warmup feature in your Nitropack dashboard.

Back to top


We’ve retested today via Google PageSpeed Insights.
We are still getting quality scores for both mobile and desktop:

With some caching plugins before Nitropack, they tend to work when recently installed; but after some time, PageSpeed scores tend to go down, and you’d need to do some tweaking again.

With Nitropack, it works with less hassle or no hassle at all.

Back to top

9 thoughts on “Nitropack Review: Does it Really Work?”

  1. NitroPack is a Black Hat SEO speed optimisation plugin.

    The rendering of the website made with the NitroPack plugin in the Page Metric Test Tools is based entirely on the inline CSS and JS in the HTML file without taking into account additional numerous CSS or JS files loaded on the page. As a result, the final metric score does not include CSS and JavaScript files evaluation and parsing. Technically speaking, websites with the NitroPack plugin never become interactive in the Page Metric Tools because all interactivity is derived from JavaScript and CSS execution. So, their “Time to Interactive” and “Speed Index” should be reported as equal to infinity.

    Our study at indicates something fishy on a par with the Dieselgate scandal. It might take time for Google to retaliate with the sanctions against domains served by the NitroPack. You might decide for yourself whether it makes sense to pay $250 per year for a privilege to risk losing your hard-earned Google ranking.

    • Hi Victor,

      Thank you for leaving a comment. I really appreciate the engagement as this will help our readers decide better.

      Here is what we could muster from your feedback:

      What this is describing is JS and CSS “lazy loading.” NitroPack offers the first real-world implementation of this that works and yields those fantastic results. Now, WP Rocket ( and Flying Press ( are building the same approach after it was proven to work reliably by NitroPack. How would that be “Black Hat” if everyone else is following suit?

      Site owners should be looking at Core Web Vitals. That’s directly going to impact their ranking. Google’s ranking update is going to rely on real-world data, not lab data. If a solution works in the real world and provides real benefits to the users, that would mean that it works, wouldn’t it?

      Here might also be a detailed explanation from NitroPack’s blog for further reading:

    • Victor, thank you for posting your findings about this plugin/service.
      It seems to be the norm for these “review” posts. Look for the referral number or code in the link to the product websites within the post. Of course the review is going to be positive since they are getting a kickback from the referrals. I’m only interested in non-biased, non-referral, reviews.

      • Hi Mike,

        Thank you for leaving feedback. I respect your opinion as that is sound.

        Just a note that even some reviews with no affiliate links are paid reviews. It is just hidden.

        Here at, we create reviews even if we are not paid or even if we don’t have affiliate links. We pay for apps/software to test them.

        And if the product or service is excellent, we would like to get an affiliate link for it.

        Here is a non-positive, non-paid, no affiliate link review for the reviewed product/service:

        Again, I respect your opinion and understand where you are coming from.

        Thank you for the feedback.

    • Sorry Victor, but the article linked to is really bad. It references all these so-called experts who stopped using it, and they in turn all reference this very article. That’s just circular referencing and thus has zero credibility..

      If something fishy is going on here I’d say its with that article.

  2. When NitroPack is working correctly, they seem to do a fair job on many items.

    However, you often do NOT know when it’s not working. Three issues come up there. First, when publishing or updating a single page it may have a cascade effect, with dozens of pages purged for re-optimization. And, during this time, those pages may be served with no optimization or caches being used, until Nitro has them available again. How long this takes may be minutes to many hours, depending on both the work needed, and their current load.

    This appears to be an inherent characteristic from the degree of optimization they are doing on scripts used in many pages. However, the extent of this often isn’t realized until you browse through their logs. And, currently, according to their customer support, you may have to login to their site and purge failed attempts in order for it to retry the optimization.

    Second, apparently the Nitro cache will drop pages, even if they have been successfully optimized and previously served by the cache. And there are no log entries to show this. While some may have been dropped due to the first item above, many others were found with no such log entries. I recorded an optimization log entry, then watched the http header until it was dropped from their cache (about 2-1/2 days). Returning to the Nitro logs, nothing had changed on that page status.

    Third, in some cases, a single browser pageview will refresh their cache for subsequent views. However, sometimes that doesn’t work until many very slow browser pageviews have been taken. Their Cache Warming does not appear to be triggered here.

    According to NitroPack, a reliable caching indicator is in the header as:
    x-nitro-cache: MISS vs x-nitro-cache: HIT

    (Scan done using “curl -I -L ” and finding the value of x-nitro-cache: as HIT or MISS)

    A brief scan was just done on several of their customers sitemap:1918 nitro-MISS:1339 sitemap:55 nitro-MISS:32 sitemap:130 nitro-MISS:41 sitemap:1355 nitro-MISS:1303 sitemap:487 nitro-MISS:334 sitemap:33651 nitro-MISS:33573 sitemap:507 nitro-MISS:371 sitemap:489 nitro-MISS:449 sitemap:2068 nitro-MISS:466

    A very few of those may be from failed optimizations, but many samples became cached right after a browser hit, so the optimizations had been successful. I then saw those same items soon dropped from their cache, even though the earlier optimization record had NOT changed. This was found by periodically logging their cached URLs, and examining any changes.

    Of course, one could say that for 500 views on one page, only a single view will be slow. However, with 500 views on different pages, perhaps half of them could be quite slow, from the numbers I reported above. And this could also repeat over time. And this is somewhat worse than it sounds. Since Nitro precludes other caching, minimization, and image optimization, their cache miss means your site gets served at its worst.

    Most NitroPack users are likely not aware of this, although NitroPack is reportedly working on this 2nd issue. However, they do not seem to believe the first issue, as simple cache drops alone do not show in their logs.

    Hopefully, they will soon have this fixed. But, I have no idea how long this issue has been there, and it simply wasn’t visible until other issues caused me to start scanning the entire site.

    • Thank you for adding to the information. This would be great for readers to decide better.

      At the moment, we are sticking with Nitropack and couldn’t find a better alternative yet. We are still very much pleased with our load time compared to the other plugins we’ve used in the past.

      We will be testing an alternative software/tool by mid-April on our other site.

      We will notify you of that, and hopefully, you can jump in to give us your opinion, thoughts, and findings.

      Your thoughts would be much appreciated.


Leave a Comment