Nitropack Review: Does Nitropack Plugin Really Work?

By far, this is the best plugin I’ve tried to speed up WordPress websites. Let our Google PageSpeed score do the talking (click to see it).

The results are really amazing.

Nitropack can also be used for Magento, OpenCart, WooCommerce, and custom websites.

Make sure to use the coupon code: brodneil to get a 5% discount.

NitroPack is a cloud-based performance optimization platform that aims to improve your website speed significantly. Does it really work?

In this post, we will share with you how NitroPack improves your site speed and what users have to say about the software. We will also share with you our experience using NitroPack on our website.

Before we talk about NitroPack, let us first talk about website performance optimization.

What is website performance optimization

Website performance optimization is the process of improving the speed and efficiency of your page to make it load faster and reduce load times.  This encourages the users to visit, read, and purchase or transact with you than slower websites.   

With improved website speed and better user experience, you can also help improve your Google ranking.   These factors have been part of Google algorithms under usability of webpages that determine whether your page is easy to use or not.  

How to optimize your website performance

Website performance optimization can be achieved by using different tools, plugins, and strategies including the following:

1. Rewriting/refactoring your website’s code

One way to optimize your website performance is to rewrite its code.  This is suitable for websites that are heavily customized with too much JavaScript.  However, if you are using a content management system (CMS) like WordPress, you may face limitations as to what you can change.  Rewriting or refactoring your website’s code is effective, but it can also be costly and time-consuming. 

2. Using multiple plugins for different website aspects

If you have a simple website, you can use different plugins for certain aspects of your website.  However, you also need to consider that having many plugins can slow down your page.  You may also be encountering plugin integration problems.   

3. Utilizing an integrated website performance optimization tool

These tools like NitroPack integrate tools for you without the need to use multiple plugins.  If your website is heavily customized with JavaScript, you can combine both the use of NitroPack and code refactoring for better results.       

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What is NitroPack

NitroPack is a world-class cloud-based performance optimization. It is everything you’ll ever need for speed optimization in a single all-in-one innovative solution. In addition, it is a cross-platform tool that can be used with many content and eCommerce platforms like WordPress, OpenCart, WooCommerce, and Magento.

It is a way for you to speed up your website effortlessly.  

Here are some features you might want to know:

Advanced Caching Mechanism

NitroPack ensures a high cache hit ratio with tons of advanced features like:

  • Smart cache invalidation;
  • Automatic cache warmup;
  • Device and cookie-aware caching;
  • Browser and session-aware caching.

Complete Image Optimization Stack

NitroPack takes care of all image optimization aspects, including:

  • Lossy and lossless image compression;
  • Advanced Lazy loading (including background images defined in the CSS);
  • Preemptive image sizing;
  • WebP conversion (when supported by the browser).
  • Adaptive Image Sizing.

And everything else you need for a fast website

  • Built-in global CDN;
  • World-class proprietary speed algorithm;
  • HTML, CSS and JS minification & compression;
  • Critical CSS, DNS prefetching, preloading, and more.

Here is a complete list of their features:

NitroPack features - brodneil.com
Source: nitropack.io

How NitroPack works

NitroPack will create an optimized HTML cache so that users find your page fast to load. Fast website speed will enhance user experience and will result in users viewing more of your pages. This may lead them to take action, such as subscribing and purchasing.

A fast website can also increase your website score, important for your SEO (search engine optimization) ranking in Google and other search engine platforms.

Why use NitroPack

Who wants to wait for a slow website to load? Nobody does. It’s annoying and a waste of time. NitroPack claims to increase your website speed and they have evidence from the Core Web Vitals (CWV) Technology Report to back it up. In their recent blog, NitroPack shared that they currently have the highest percentage of origins passing the Core Web Vitals assessment in comparison with other website speed optimization tools.

In the same source, websites that utilize NitroPack score beyond the average for their respective CMS or platform.

So if you want a reliable tool that will give you more pageviews, more interaction, less bounce rate on your website, and better website score, then NitroPack could be a great solution.

World’s first global core web vitals report ranks NitroPack as a leading speed optimization solution.

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How to use NitroPack

You don’t have to be intimidated to use NitroPack as it does not require any technical skills.  If you are using WordPress, WooCommerce, Magento, or OpenCart, simply install the NitroPack extension.  Then, follow the instructions from NitroPack Help Center for a very easy and quick setup.  Once installed, NitroPack will automatically optimize the pages in your website.   

NitroPack Subscription Packages

NitroPack offers a free trial and a paid subscription that is billed monthly or annually. They are called ScaleGrowthBusiness, and Free.

Monthly Pricing

Nitropack pricing monthly 2
Source: nitropack.io

Yearly Pricing

Source: Nitropack

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What users are saying about NitroPack

While we hope the NitroPack software really works as promised, it is always a smart idea to find out what actual users have to say about NitroPack. Therefore, we gathered some reviews from WordPress, Hustlr.com, bloggingx.com, and iwebsitez.com.


According to NitroPack users, here are the things they liked about using the software:

  • “has improved our Google page speed insights scores very much and the sites now load at lightning-fast speeds”
  • “Affordable pricing”, “value for money”
  • “Simple to install and setup”, “very easy to install and configure”
  • “Easy to manage”
  • “Easy to flush the cache for individual pages”
  • “Reduces quite a lot in most cases the number of requests”
  • “Amazing results after installation”
  • “Results also show up almost immediately”
  • “Tech support team works round the clock to resolve your queries and monitor your website”
  • “Great service”


The software seems really impressive, but some users think NitroPack can still improve by addressing the following problems.

  • “Can affect ad scripts, but can be overcome” 
  • “Can take a little time to show changes”
    • Note: In our experience using WordPress, once you click update, the change is immediate (even if you are logged out). There are things to consider though like if your homepage is showing dynamic content from widgets, then you will have to click update on the homepage for those changes on the widgets to show up immediately. If the widgets are shown sitewide and you can’t wait for the cycle to complete. do a purge in Nitropack’s dashboard and you’ll get the immediate change.
  • “Database optimization can be tricky”
  • “Would’ve been nicer if there was a way to contact them via email or phone”
    • Note: There is indeed a way to contact them via Nitropack’s dashboard.
  • “poor customer support on weekends”
    • Note: In our experience, support has been great from the very beginning that is through inquiry and trial until this time.

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What we say about NitroPack

Allow me to let our Google PageSpeed Score tell you what Nitropack can do.

Google PageSpeed Score: Mobile

nitropack brodneil google pagespeed score mobile 3

Google PageSpeed Score: Desktop


Google Adsense and Nitropack

I know for a fact that Google Adsense Installation Slows Down My Site or Drops My Google PageSpeed Insights Score Significantly.

With Nitropack, this is no longer an issue.

Here is something I just learned today (2020 11 9), and I got this from Deyan of Nitropack.

If you would enable Google Ads on the site, enable the Optimize Ads option under Settings.

image 4
Enable Optimize Ads
Ads will not block the initial page render

Nitropack Support

What is a great product without great support? Nitropack support is actually amazing. They are quick to reply, and they make things easy for the subscribers or users.

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Is Nitropack a black hat SEO speed optimization plugin?

The quick answer is no.

From experience, our pages are now loading quickly, which benefits our users. PageSpeed score is just a way to measure. Ultimately, the experience of the site’s visitors would determine if Nitropack does help or not.

Here is a quick word from the CEO of Nitropack on the most common myths about how NitroPack optimizes your site.

Nitropack cheating?

Nitropack is a performance optimization plugin for websites. It is designed to improve website loading speed and overall performance. It uses a combination of caching, image optimization, and code minification to speed up the website.

While the plugin can help improve website performance, it is not considered “cheating” as it does not manipulate any content or break any rules. It is a legitimate tool that can be used to improve website performance.

But this is subjective, and it’s best to check on multiple sources and reviews before making any decision.


It is the BEST tool to increase your Google PageSpeed Insights score.
We have also checked the results on other website speed performance tools, and the results are the same.

Nitropack is, for us, the Best website speed performance tool.

By the way, for this website, we used the ludicrous mode and added a custom CSS on the Nitropack dashboard for our PWA loading issue.

Normally, there is nothing really to tweak in Nitropack. However, if you want to speed up the caching time, particularly for newly installed/activated Nitropack —– use the Cache Warmup feature in your Nitropack dashboard.

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We’ve retested today via Google PageSpeed Insights.
We are still getting quality scores for both mobile and desktop: https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.brodneil.com%2F.

With some caching plugins before Nitropack, they tend to work when recently installed; but after some time, PageSpeed scores tend to go down, and you’d need to do some tweaking again.

With Nitropack, it works with less hassle or no hassle at all.

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9 thoughts on “Nitropack Review: Does Nitropack Plugin Really Work?”

  1. NitroPack is a Black Hat SEO speed optimisation plugin.

    The rendering of the website made with the NitroPack plugin in the Page Metric Test Tools is based entirely on the inline CSS and JS in the HTML file without taking into account additional numerous CSS or JS files loaded on the page. As a result, the final metric score does not include CSS and JavaScript files evaluation and parsing. Technically speaking, websites with the NitroPack plugin never become interactive in the Page Metric Tools because all interactivity is derived from JavaScript and CSS execution. So, their “Time to Interactive” and “Speed Index” should be reported as equal to infinity.

    Our study at https://www.webwhim.co.uk/how-to-select-a-web-design-agency/#NitroPack indicates something fishy on a par with the Dieselgate scandal. It might take time for Google to retaliate with the sanctions against domains served by the NitroPack. You might decide for yourself whether it makes sense to pay $250 per year for a privilege to risk losing your hard-earned Google ranking.

    • Hi Victor,

      Thank you for leaving a comment. I really appreciate the engagement as this will help our readers decide better.

      Here is what we could muster from your feedback:

      What this is describing is JS and CSS “lazy loading.” NitroPack offers the first real-world implementation of this that works and yields those fantastic results. Now, WP Rocket (https://i.imgur.com/JpHfRio.png) and Flying Press (https://i.imgur.com/O7h1rNI.png) are building the same approach after it was proven to work reliably by NitroPack. How would that be “Black Hat” if everyone else is following suit?

      Site owners should be looking at Core Web Vitals. That’s directly going to impact their ranking. Google’s ranking update is going to rely on real-world data, not lab data. If a solution works in the real world and provides real benefits to the users, that would mean that it works, wouldn’t it?

      Here might also be a detailed explanation from NitroPack’s blog for further reading: https://nitropack.io/blog/post/faq-nitropack-is-not-magic

    • Victor, thank you for posting your findings about this plugin/service.
      It seems to be the norm for these “review” posts. Look for the referral number or code in the link to the product websites within the post. Of course the review is going to be positive since they are getting a kickback from the referrals. I’m only interested in non-biased, non-referral, reviews.

      • Hi Mike,

        Thank you for leaving feedback. I respect your opinion as that is sound.

        Just a note that even some reviews with no affiliate links are paid reviews. It is just hidden.

        Here at brodneil.com, we create reviews even if we are not paid or even if we don’t have affiliate links. We pay for apps/software to test them.

        And if the product or service is excellent, we would like to get an affiliate link for it.

        Here is a non-positive, non-paid, no affiliate link review for the reviewed product/service: https://www.brodneil.com/review-of-profitsuite-serapisnow-com/

        Again, I respect your opinion and understand where you are coming from.

        Thank you for the feedback.

    • Sorry Victor, but the article linked to is really bad. It references all these so-called experts who stopped using it, and they in turn all reference this very article. That’s just circular referencing and thus has zero credibility..

      If something fishy is going on here I’d say its with that article.

  2. When NitroPack is working correctly, they seem to do a fair job on many items.

    However, you often do NOT know when it’s not working. Three issues come up there. First, when publishing or updating a single page it may have a cascade effect, with dozens of pages purged for re-optimization. And, during this time, those pages may be served with no optimization or caches being used, until Nitro has them available again. How long this takes may be minutes to many hours, depending on both the work needed, and their current load.

    This appears to be an inherent characteristic from the degree of optimization they are doing on scripts used in many pages. However, the extent of this often isn’t realized until you browse through their logs. And, currently, according to their customer support, you may have to login to their site and purge failed attempts in order for it to retry the optimization.

    Second, apparently the Nitro cache will drop pages, even if they have been successfully optimized and previously served by the cache. And there are no log entries to show this. While some may have been dropped due to the first item above, many others were found with no such log entries. I recorded an optimization log entry, then watched the http header until it was dropped from their cache (about 2-1/2 days). Returning to the Nitro logs, nothing had changed on that page status.

    Third, in some cases, a single browser pageview will refresh their cache for subsequent views. However, sometimes that doesn’t work until many very slow browser pageviews have been taken. Their Cache Warming does not appear to be triggered here.

    According to NitroPack, a reliable caching indicator is in the header as:
    x-nitro-cache: MISS vs x-nitro-cache: HIT

    re: https://help.nitropack.io/en/articles/4838039-how-to-check-if-nitropack-is-serving-optimized-pages-to-visitors
    (Scan done using “curl -I -L ” and finding the value of x-nitro-cache: as HIT or MISS)

    A brief scan was just done on several of their customers

    thriveagency.com sitemap:1918 nitro-MISS:1339
    hostmycode.in sitemap:55 nitro-MISS:32
    sendcloud.com sitemap:130 nitro-MISS:41
    goatsontheroad.com sitemap:1355 nitro-MISS:1303

    scienceofpeople.com sitemap:487 nitro-MISS:334
    skymall.com sitemap:33651 nitro-MISS:33573
    socialchorus.com sitemap:507 nitro-MISS:371
    soft-lite.com sitemap:489 nitro-MISS:449
    shotkit.com sitemap:2068 nitro-MISS:466

    A very few of those may be from failed optimizations, but many samples became cached right after a browser hit, so the optimizations had been successful. I then saw those same items soon dropped from their cache, even though the earlier optimization record had NOT changed. This was found by periodically logging their cached URLs, and examining any changes.

    Of course, one could say that for 500 views on one page, only a single view will be slow. However, with 500 views on different pages, perhaps half of them could be quite slow, from the numbers I reported above. And this could also repeat over time. And this is somewhat worse than it sounds. Since Nitro precludes other caching, minimization, and image optimization, their cache miss means your site gets served at its worst.

    Most NitroPack users are likely not aware of this, although NitroPack is reportedly working on this 2nd issue. However, they do not seem to believe the first issue, as simple cache drops alone do not show in their logs.

    Hopefully, they will soon have this fixed. But, I have no idea how long this issue has been there, and it simply wasn’t visible until other issues caused me to start scanning the entire site.

    • Thank you for adding to the information. This would be great for readers to decide better.

      At the moment, we are sticking with Nitropack and couldn’t find a better alternative yet. We are still very much pleased with our load time compared to the other plugins we’ve used in the past.

      We will be testing an alternative software/tool by mid-April on our other site.

      We will notify you of that, and hopefully, you can jump in to give us your opinion, thoughts, and findings.

      Your thoughts would be much appreciated.


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