Optimizing Website Speed for Lightning-Fast Experiences

Last Updated: 3 months ago by BrodNeil

In today’s fast-paced digital world, providing lightning-fast experiences on your website has become crucial. Slow loading times can lead to frustrated visitors and a significant loss of potential customers. With a growing focus on user experience and search engine rankings, optimizing website speed has become a top priority for businesses looking to stay competitive.

By ensuring your website loads quickly and efficiently, you not only enhance customer satisfaction but also increase the likelihood of higher traffic, improved conversions, and overall business growth. In this article, we will explore the importance of website speed optimization, delve into the factors that affect loading times, and provide valuable tips and strategies to help you deliver lightning-fast experiences that will impress your customers and keep them coming back for more. Get ready to turbocharge your website and enhance your online presence!

The Importance of Website Speed

When it comes to websites, speed is everything. Research has shown that a one-second delay in page load time can result in a 7% reduction in conversions. In today’s fast-paced digital world, users expect instant gratification and are unwilling to wait for slow-loading websites. 

Website speed is not only crucial for user experience but also for search engine rankings. Google’s algorithm takes into account page load speed when determining search rankings. A slow website will frustrate visitors and lead to a lower position in search engine results pages (SERPs), resulting in decreased organic traffic.

The Impact of Website Speed on User Experience

User experience is at the heart of every successful website. In a world where attention spans are dwindling, users expect websites to load quickly and provide a seamless browsing experience. Slow-loading websites can lead to high bounce rates, low engagement, and ultimately lost revenue.

A fast website creates a positive first impression, instilling trust and credibility in visitors. It enhances user satisfaction, increases the time spent on the site, and encourages users to explore further. On the other hand, a slow website frustrates users, leading to a poor user experience and a negative perception of your brand.

How Website Speed Affects Search Engine Rankings

In addition to user experience, website speed plays a crucial role in search engine optimization (SEO). As mentioned earlier, Google considers page load speed as one of the ranking factors. A slow website will have a more challenging time competing for top positions in search engine results, resulting in decreased organic traffic and visibility.

When it comes to SEO, every second counts. Faster websites have a better chance of ranking higher in SERPs, attracting more organic traffic, and ultimately improving your website’s overall visibility and reach. Additionally, a fast website is more likely to be crawled and indexed by search engine bots efficiently.

Top 5 Factors Affecting Your Website Speed

Studies indicate that around 47% of people are annoyed if web pages take more than two seconds to load. 

People always seem in a hurry. Every second delay in load time will lead to a reduction in conversion rates. 

Several factors contribute to the speed of your website. Understanding these factors can help you identify areas for improvement and optimize your site for faster loading times. Here are 5 factors that may affect your website speed:

1. Web Hosting

One of the primary factors in causing a webpage to poorly load is the hosting server. The quality and performance of your web hosting provider play a significant role in website speed. Choose a reliable hosting provider that offers fast servers and robust infrastructure.

I have experience with a website that I am closely involved with. Unfortunately, I cannot reveal its name. The website was using a premium hosting service provided by BlueHost. It also utilized CloudFlare and Nitropack, which are caching tools that significantly improve website performance. However, when we created a mirror or staging site on a different server without using these tools, the staging site performed much better on both desktop and mobile platforms. The reason for this was that the new server had better performance and capabilities.

Make sure to invest in quality server/hosting before spending on plugins and third-party tools.

How Lightning-Fast Hosting Can Affect Website Speed?

Lightning-fast hosting plays a crucial role in optimizing website speed and overall user experience. When it comes to online browsing, every second counts. A slow-loading website can frustrate visitors, negatively impacting conversion rates, bounce rates, and search engine rankings.

With lightning-fast hosting, your website benefits from several advantages contributing to its speed. Firstly, the hosting provider offers powerful servers with high processing capabilities and ample resources to handle website traffic efficiently. This ensures quick response times and minimizes any delays in serving content.

Additionally, lightning-fast hosting leverages advanced caching mechanisms. By storing frequently accessed data in temporary storage locations (caches), subsequent requests for the same information are served almost instantly. Caching eliminates the need to generate content from scratch whenever visitors access your site.

Moreover, robust hosting infrastructure optimizes server configurations specifically for speedy loading times. This includes utilizing cutting-edge technologies such as solid-state drives (SSDs), which offer faster read/write speeds than traditional hard disk drives (HDDs). Furthermore, optimizing software configurations and regularly updating server components ensures maximum efficiency.

Fast hosting also enhances website performance through reduced latency. With strategically located data centers worldwide, hosting providers can minimize the distance between your visitors and the server hosting your website’s files. Decreased distance translates into lower latency – the time it takes for data packets to travel between the visitor’s browser and your server – resulting in quicker response times.

In summary, lightning-fast hosting provides a foundation for optimal website speed by utilizing powerful servers with ample resources, implementing caching mechanisms for instant content delivery, optimizing software configurations and components, and reducing latency through strategically located data centers. Investing in top-notch hosting services geared towards speed optimization can significantly enhance user experience, improve SEO rankings, increase conversions, and ultimately achieve online success.

2. Poor Coding Standards

Another huge impact on website speed and performance is poor coding standards and practices. 

3. Heavy Scripting

While JavaScript can make your website dynamic and quick, there are some downsides to it. Yes, making use of unnecessary scripting, sluggish CSS code can make your site load extremely slow.

4. Website Design

Poorly optimized website design, excessive use of plugins, and complex coding can slow down your site. Optimize your website’s design by minimizing unnecessary elements and streamlining your code.

5. Content Size and Complexity

Large images, videos, and heavy multimedia content can significantly impact website speed. Compress and optimize your pictures, use video hosting platforms, and minimize the use of resource-intensive content.

6. Server Response Time

The time it takes for your server to respond to a user’s request can affect website speed. Ensure your server is configured correctly and optimized for quick response times.

7. Browser Caching

Caching allows browsers to store some aspects of your website, reducing the need to re-download them every time a user visits. Implement browser caching to improve website speed.

8. Server Location

Another major reason that could affect your page speed is the location of your server. Servers that are close to your location can serve your data quicker than a server that is very far. One solution to consider is NitroPack, a web performance optimization service that can help improve website speed by optimizing server performance and other factors.

9. Plugins

According to a recent survey, WordPress powers more than 30-25% of the total websites on the internet. If you are running a WordPress website, then one of the main reasons that impacts your webpage speed is the use of plugins.

10. External Scripts and Third-Party Integrations

Scripts and integrations from external sources can add additional HTTP requests and slow down your site. Be mindful of your scripts and integrations and optimize them for better performance.

11. Internet Connection and Device

The user’s internet connection speed and device can also impact website speed. While you can’t control these factors, optimizing your site for various devices and connection speeds can help mitigate any issues.

TL;DR: website speed is a critical factor that can impact your website’s user experience and search engine rankings. By optimizing images, minimizing HTTP requests, improving server performance, leveraging browser caching, and minimizing CSS and JavaScript files, you can improve your website’s speed. However, it’s also important to regularly test your website’s speed performance using the best website speed tools, such as GTmetrix, Pingdom, and Google PageSpeed Insights.

Tools to Measure or Check Website Speed for Performance

To optimize your website’s speed effectively, you need to measure and monitor its performance. Several tools can help you assess your website’s speed and identify areas for improvement. Here are some popular tools:

Google PageSpeed Insights

Google pagespeed insights WP desktop

This tool analyzes your website’s performance and provides suggestions for improvement. This free tool grades websites based on their loading speed and offers suggestions on how to make improvements. However, one should keep in mind that PageSpeed Insights focuses solely on technical aspects of performance optimization. For a more holistic approach, it’s advisable to complement it with other tools like Pingdom or WebPageTest that provide additional insights into user experience and server response times.


The Bulk Page Speed Test provided by EXPERTE.com offers a way to assess the speed and Core Web Vitals of your website. It is crucial to have a website that loads quickly not for the satisfaction of your visitors but, for its impact on your Google ranking. When determining how websites should be ranked in search results Google takes page speed into consideration.

With this tool, you can easily identify which specific pages on your website are pinpoint areas that require improvement. Furthermore, you have the ability to compare the speed of your website with that of your competitors. This information is valuable, for enhancing the speed and competitiveness of your website in the realm.



BEFUNKY GTmetrix 2

GTmetrix offers detailed reports on your website’s speed and recommendations for optimization. It does not only provide detailed insights into your website’s loading time but also offers recommendations on how to resolve any issues that may be slowing it down. By analyzing factors such as page load time and page size, GTmetrix gives you valuable data to optimize your website effectively.


BEFUNKY Pingdom 3

Pingdom allows you to test your website’s speed from multiple locations worldwide and provides performance insights. It offers website speed testing from multiple locations worldwide. It provides insights into load times, file sizes, and performance grades. You can also set up alerts for downtime and performance issues.



WebPageTest lets you test your website’s speed and performance from various browsers and devices.

It allows you to run detailed website performance tests from various locations and with different browsers. It provides a wealth of data, including a filmstrip view of page loading, waterfalls, and performance scores.

Although these tools can help pinpoint areas for improvement, remember that optimizing website performance requires ongoing efforts. Regularly monitoring and fine-tuning not only enhances user experience but also contributes to better search engine rankings – as search engines reward fast-loading sites with higher visibility. With the abundance of tools available today, there’s no excuse not to take advantage of them and ensure your website reaches its full potential in terms of speed and accessibility.

Using these tools, you can gain valuable insights into your website’s speed and make data-driven decisions to improve performance.

Tips to Optimize or Improve Website Speed

Now that we understand the importance of website speed and the factors that affect it let’s explore some actionable tips to optimize your website for lightning-fast experiences.

1. Optimizing Images for Faster Loading Times

Images are often the main culprits when it comes to slow-loading websites. By optimizing and compressing images, you can significantly reduce their file size without sacrificing quality. Use image editing software or online tools to optimize your images before uploading them to your website. Additionally, consider using modern image formats such as WebP, which offers better compression and smaller file sizes.

2. Minimizing HTTP Requests for Quicker Page Load

Each element on your website, including images, scripts, and stylesheets, requires an HTTP request to load. Minimizing the number of HTTP requests can significantly improve website speed. Combine and minify CSS and JavaScript files, reduce unnecessary plugins and external scripts, and optimize your code to reduce the number of requests.

3. Utilizing Caching and Content Delivery Networks (CDNs)

Implementing caching mechanisms and leveraging Content Delivery Networks (CDNs) can significantly improve website speed. Caching allows browsers to store static elements of your website, reducing the need to fetch them from the server every time. CDNs distribute your website’s content across multiple servers worldwide, ensuring faster delivery to users from their nearest server.

4. Mobile Optimization for Faster Mobile Browsing

Optimizing your website for mobile browsing is essential with the increasing use of mobile devices. Mobile optimization includes:

  • Responsive design.
  • Optimizing images for mobile.
  • Reducing unnecessary elements that can slow down mobile loading times.

Prioritize the mobile user experience to ensure fast and seamless browsing for mobile visitors.

5. Testing and Monitoring Website Speed

Regularly testing and monitoring your website’s speed is crucial for ongoing optimization. Use the tools mentioned earlier to assess your website’s performance, conduct A/B testing to compare different optimization strategies, and continuously monitor your site’s speed to identify performance issues.

Tools to Easily Improve Website Speed

As of 2023-1128, here are the tested tools we’re happy to share:


LiteSpeed Cache is a WordPress plugin designed to provide website optimization and acceleration. It is known for its efficient caching mechanisms, image optimization, CSS/JS minification, and more. The plugin aims to enhance website performance by delivering faster load times and improved user experience. Additionally, it features compatibility with the LiteSpeed web server for optimal results.

Here is our test using Experte:

LiteSpeed Mobile Results for BrodNeil.com (Our Default Plugin)
LiteSpeed Desktop Results for BrodNeil.com (Our Default Plugin)


effortless website speed optimization

NitroPack is a performance optimization service for websites. It offers solutions to improve website speed and performance, including features such as automatic page caching, image optimization, and code minification. NitroPack aims to enhance user experience by ensuring fast-loading web pages and improving overall site performance.



Fastpixel.io is a platform that provides website acceleration and optimization services, helping websites load faster and improve overall performance. It offers tools to analyze and optimize website speed, ultimately enhancing user experience and potentially improving search engine rankings.

Here is our test using Experte:

FastPixel Mobile Results for BrodNeil.com
FastPixel result mobile 4
FastPixel Desktop Results for BrodNeil.com

We have also tested FastPixel on another domain/website under another server, and the results are pretty decent:

Before FastPixel for i-Ville.com
Before FastPixel --- i-Ville results
FastPixel Mobile Results for i-Ville.com
FastPixel results for i-Ville.com Mobile
FastPixel Desktop Results for i-Ville.com
FastPixel results for i-Ville.com Desktop

Considering the disparity in the website results, it’s possible that our LiteSpeed plugin is better suited for our LiteSpeed server, potentially impacting the outcomes.

The Correlation Between Website Speed and Customer Satisfaction

Customer satisfaction is paramount for any business. A fast-loading website contributes to a positive user experience, increasing customer satisfaction. When users can quickly find the information they need, navigate effortlessly, and complete desired actions without delays, they are more likely to engage with your brand, purchase, and become loyal customers.

Conversely, a slow website frustrates users, leading to a negative experience and a higher likelihood of abandonment. Ensuring your website loads quickly and offers a seamless browsing experience is key to keeping your customers satisfied and coming back for more.

Boost Your Online Success: A Comprehensive Guide to Check Website Speed

Featured Image for the Check Website Speed Post

Why website speed is crucial for online success

Website speed plays a crucial role in determining online success. In today’s fast-paced digital world, where attention spans are short and competition is fierce, users simply do not have the patience to wait for slow-loading websites. Research shows that a delay of just one second in page load time can result in a 7% decrease in conversions. This means that if your website takes too long to load, you may be losing potential customers before they even get a chance to see what you have to offer.

Moreover, website speed also affects search engine rankings. Google has emphasized the importance of site speed as a ranking factor, which means that slow-loading websites are more likely to be pushed down the search results page. This can significantly impact your online visibility and organic traffic.

Beyond user experience and SEO implications, website speed also influences customer perception and trust. A sluggish website sends the message that your business is unprofessional or outdated. On the other hand, a fast-loading site creates a positive impression and instills confidence in visitors’ minds.

Investing in optimizing your website’s speed is paramount for online success. By offering fast-loading pages, you improve user experience leading to higher conversions rates while bolstering your search engine rankings and reputation among customers. Prioritizing website speed will undoubtedly give you an edge over competitors and help propel your online presence forward.

Impact of website speed on SEO rankings

A website’s speed plays a pivotal role in its search engine optimization (SEO) rankings. In the fast-paced digital world we live in, users expect instant results, and search engines like Google aim to deliver just that. Studies have shown that slow-loading websites result in higher bounce rates and decreased user engagement. This negative user experience sends a signal to search engines that your website may not offer valuable content or be trustworthy. As a result, your SEO rankings are likely to suffer.

Not only does a slow-loading website affect user experience and bounce rates, but it also impacts important SEO metrics such as page views and time on site. When users encounter slow-loading pages, they tend to abandon ship and look for alternative options. This shortens their overall time on your site, reducing the chances of them exploring multiple pages or engaging with your content further. Search engines interpret this lack of interaction as an indicator of poor quality or relevance – something they definitely don’t want their users to experience – which can lead to lower rankings in the search results.

To make matters more interesting, mobile-friendliness has become increasingly crucial for SEO success over the years. With mobile devices dominating internet usage worldwide, Google now considers mobile page speed as part of its ranking factors specifically for mobile searches. So if your website isn’t optimized for quick loading on smartphones and tablets, you could be losing out on valuable organic traffic from mobile users while also potentially suffering lower rankings across all devices.

Ensuring that your website loads quickly is essential for both user experience and search engine optimization. Not only does a fast-loading website provide a better browsing experience for users, but it also improves your chances of ranking higher in search engine results pages.

Factors that affect website speed

One commonly overlooked factor that can significantly impact website speed is the choice of web hosting provider. Many websites are hosted on shared servers, where multiple websites share the same resources. This can lead to slow loading times, particularly during peak traffic periods when server resources are stretched thin. Investing in a dedicated server or opting for a reputable hosting provider that offers reliable and fast performance can make a noticeable difference in website speed.

Another important factor to consider is the size and complexity of your website’s code and files. Bloated code and large file sizes can contribute to slower load times, especially for visitors accessing your site on slower internet connections or mobile devices. Optimizing code by removing unnecessary elements, compressing images, and minifying CSS and JavaScript files can help streamline your website’s performance and improve loading speeds.

In addition to these technical factors, external elements such as third-party scripts and plugins can also impact website speed. While these tools may offer valuable functionality, they often come with additional script loads which slow down page load times. Regularly auditing unused scripts, optimizing third-party integrations, and strategically limiting plugin usage can help minimize their impact on overall website performance.

By understanding these key factors that affect website speed – web hosting provider choice, code optimization, file compression, and script management – you can take proactive steps toward boosting your online success. Improving website speed not only enhances user experience but also positively influences search engine rankings and conversion rates. With careful attention to these considerations, you’ll be well on your way to

How to check website speed

Website speed is a critical factor that can make or break your online success. Not only does a slow-loading website frustrate visitors, but it also negatively impacts your search engine rankings and conversions. To check your website speed, you can utilize various free tools available online. These tools analyze different aspects of your website’s performance, such as page load times, server response time, and the overall size of your web pages.

One popular tool to check website speed is Google PageSpeed Insights. It provides detailed insights into how well your site performs on both desktop and mobile devices. Additionally, you’ll receive suggestions for optimization to improve its loading time further. Another useful tool is GTmetrix, which offers information about your page load time, total page size, and the number of requests made by the browser when loading the web page. By regularly assessing and optimizing these metrics through these tools or others alike, you ensure that your website remains in its prime condition to meet user expectations in today’s fast-paced digital world.

Checking website speed doesn’t end with using online tools alone—there are other practices that can greatly enhance the performance of your site as well. One technique to consider is enabling caching on your website. Caching enables a stored version of cumbersome elements on web pages (like images or scripts) to be loaded quicker upon subsequent visits from users who have previously accessed those pages. Additionally, compressing images before uploading them onto your site helps minimize their file sizes without compromising quality – significantly reducing load times for image

Check website speed from time to time

Checking website speed from time to time is essential for online success. Why? Well, first impressions matter, and the loading speed of your website can make or break that crucial initial interaction with your visitors. Research has shown that users are unlikely to wait around for a slow-loading site; in fact, nearly 40% of users will abandon a page if it takes more than three seconds to load. By regularly monitoring your website’s speed, you can identify any performance issues and take swift action to ensure a seamless user experience.

Moreover, website speed also plays a significant role in search engine optimization (SEO). Google has made it clear that page speed is one of the key factors influencing search rankings. Websites with faster loading times tend to rank higher on search engine result pages and attract more organic traffic. As such, keeping an eye on your website’s speed not only enhances user satisfaction but also boosts your chances of being discovered by potential customers through improved search visibility.

Another reason why checking website speed is crucial lies in the ever-increasing use of mobile devices for internet browsing. Mobile users have become increasingly impatient when waiting for websites to load on their devices. Studies indicate that over half of all web traffic worldwide now comes from mobile devices. Therefore, ensuring optimal loading times across various screen sizes and connection speeds is vital in captivating this significant portion of internet users.

When it comes to checking website speed, there are several aspects to ensure your website is performing optimally.

  • Here are some key checkpoints and recommendations for how often you should check your website’s speed: Regular Monitoring: It’s essential to monitor your website’s speed regularly. This ensures you can identify performance issues as they arise and take prompt action to address them. You can use various tools and techniques for continuous monitoring.
  • Weekly or Biweekly: For most websites, a weekly or biweekly check of website speed is a good starting point. This frequency allows you to spot any sudden drops in performance that might occur due to various reasons, such as increased traffic or recent updates.
  • Before and After Updates: Whenever you make significant changes to your website, whether it’s adding new content, updating plugins, or making design changes, it’s a good practice to check the website speed before implementing the changes and after to assess their impact.
  • Before and After Traffic Peaks: If you anticipate a surge in traffic due to a marketing campaign or an event, it’s crucial to check your website’s speed before the traffic peak and during the peak to ensure it can handle the increased load.
  • Seasonal Checks: Some websites experience seasonal fluctuations in traffic. If your website falls into this category, consider checking its speed more frequently during peak seasons to ensure it can handle the increased demand.
  • Mobile and Desktop: Keep in mind that website speed can vary between mobile and desktop devices. It’s a good idea to check the speed for both versions regularly, especially if a significant portion of your audience accesses your site on mobile devices.
  • Global Checks: If your website has an international audience, periodically check its speed from different geographical locations to ensure that users worldwide have a consistent experience.
  • After Implementing Performance Optimization: If you’ve implemented performance optimization techniques, like image compression or code minification, check your website speed after these changes to measure their effectiveness.
  • Error Monitoring: Set up error monitoring and alerts for your website so that you are notified immediately if there is a sudden drop in performance or any other issues affecting user experience.
  • Use Monitoring Tools: Make use of website performance monitoring tools and services that offer automated checks and reports. These tools can provide valuable insights into your website’s speed and performance trends.

Tips and techniques to improve website speed

One effective way to improve website speed is to optimize images. Images play a crucial role in engaging visitors, but if they are large and poorly optimized, they can significantly slow down your website. Compressing images using tools like TinyPNG or Smush can help reduce their file sizes without compromising on quality. Additionally, consider lazy loading images so that they only load when a user scrolls to them, saving valuable loading time.

Another important technique to boost website speed is to minify CSS and JavaScript files. Minification involves removing unnecessary characters such as spaces, comments, and line breaks from these files. This reduces their size and helps the browser load them more quickly. Tools such as Minify CSS and UglifyJS can automatically minify your code for you with a simple click of a button, making the process quick and efficient.

Implementing these tips and techniques will not only improve your website’s performance but also enhance the overall user experience. By optimizing images and minifying CSS and JavaScript files, you’ll be able to provide faster page loads, reducing bounce rates and increasing conversion rates. Remember that every second counts in today’s online world where users demand instant access to information. So start prioritizing website speed optimization today for long-term success online!

How to Speed Up Your Website

effortless website speed optimization

Find out why we love Nitropack amongst all the tools we’ve tried:

Get Lightning-Fast Load Times: Try the Best Website Speed Test Tools! [Actual Tests]

Hey there, fellow business owner or manager! As a digital marketer, I know firsthand the importance of having a website that loads quickly. In today’s fast-paced digital world, visitors expect websites to load within seconds, and if your site is slow, they won’t hesitate to hit the back button and look for a faster option.

But don’t worry; I’m here to help! Today, I want to introduce you to some of the best website speed test tools to help you determine how fast your site is loading and how to improve its speed.

It’s important to remember that the tools mentioned in this article are only speed test tools. They’re designed to track what’s working well and what’s not, but they won’t optimize your website’s speed. Optimization is still something you’ll need to do either manually or by using a tool like NitroPack. That being said, these speed test tools are an essential first step in identifying areas of improvement, and with the help of NitroPack’s optimization features, you’ll be well on your way to a lightning-fast website.



RabbitLoader is a powerful page speed testing tool that optimizes your website for optimal page speed. With this free tool, you can achieve impressive page speed scores. Simply visit RabbitLoader.com, input your website URL, and it will assess your current score while providing insights into the potential score you can achieve using the tool. The auto-optimization process takes just 15 minutes to optimize your website.

Google PageSpeed Insights

First up, we have Google PageSpeed Insights. This free tool from Google provides valuable insights into how your website performs on mobile and desktop devices. With a user-friendly interface and easy-to-understand metrics, Google PageSpeed Insights is an excellent place to start your website speed journey. Click here to check it out.



Next on the list is GTmetrix. This tool is perfect for more advanced users who want a deep dive into their website’s performance. GTmetrix provides a detailed analysis of your website’s loading speed, including specific recommendations for improving it. With its easy-to-understand report, you’ll be able to identify areas of improvement and take action quickly. Give GTmetrix a try by clicking here.

gtmetrix report brodneil


Pingdom is a great option if you’re looking for a simple, user-friendly tool. With Pingdom, you can quickly test your website’s speed from multiple locations worldwide, giving you a clear picture of how your website performs for visitors from different regions. With its easy-to-use interface, Pingdom is perfect for business owners who want a quick and straightforward overview of their website’s speed. Check it out here.

pingdom brodneil


WebPageTest is another fantastic website speed test tool that offers detailed information on how your website loads. This tool provides insights on everything from first-byte time to fully loaded time, helping you identify specific areas for improvement. WebPageTest also offers a video playback feature, allowing you to see how your website loads in real time. Click here to give WebPageTest a try.

webpagetest brodneil


Last, we have Uptrends, a comprehensive website speed test tool offering in-depth analytics and monitoring. With Uptrends, you can track your website’s performance over time, identify trends, and receive alerts when performance dips. Uptrends is perfect for businesses that rely heavily on their website’s performance and want to stay on top of any issues that may arise. Try Uptrends for yourself by clicking here.

uptrends brodneil

How to Speed Up WordPress Site

This is just an outline of how to speed up your WordPress site.

Note: Most of the content may still be true. However, I decided to go for the more efficient and more effective way. That is using Nitropack. Read Nitropack Review: Does it Really Work?

Our website is currently using GeneratePress WordPress theme and so far we are very pleased with it. It is lightweight and works pretty well with Nitropack.

Find an excellent web host.

No matter what you do or what plugins you have, if your web host’s performance is poor, you would likely get what you paid for.

These are the web hosts I recommend as per our experience:

  • MediaServe (We are very new to this web host company. However, of all that we’ve tried, this is top-notch. It is supported by a biblically minded family company in business since 1999. Therefore, you are dealing with the business owner and support is great.)
  • Siteground.com
  • GreenGeeks.com for an eco-friendly website; it’s 300% green. (If you want to do something to the environment, use GreenGeeks.)
  • Servint.net

Use a clean WP Theme, Frameworks, or a Boilerplate

In the past, I have been using the StudioPress themes (a.k.a Genesis Framework). They are beautiful themes and coded very well.

Recently, because I am more obsessed with PageSpeed Insights Score without the need of spending more money for customized solutions, I begin using HTML5Blank: An open-source boilerplate theme for WordPress and I am very pleased with the result.

Mobile PageSpeed Insights Score

image 7 5

Desktop PageSpeed Insights Score

image 8 6

Just to set expectations, sometimes for some reason, my PageSpeed Insights score varies. However, I have noted that the PageSpeed Insights scores are always above 90.

See my other tests:

Does Google Analytics Affect Your Site’s Google’s PageSpeed Insights Score?

Google Adsense Installation Slows Down My Site or Drops My Google PageSpeed Insights Score Significantly

Some things you can do in your WP-Config file:

# Disables all core updates. Added by BrodNeil
define( 'WP_AUTO_UPDATE_CORE', false );

Add the line above to disable all core updates.

# Empty trash after 7 days. Added by BrodNeil:
define( 'EMPTY_TRASH_DAYS', 7 );

Add the line above to empty trash after 7 days. You can change the value of 7 to 3, that is if you want to empty the trash after 3 days.

# Limit post revisions to 3 by BrodNeil:
define( 'WP_POST_REVISIONS', 3 );

Add the line above to limit the post revisions being saved to 3. I think the default is unlimited.

Note that the Added by BrodNeil can be replaced by your name. This just helps me who added the line in our team.

Apply a leverage browser caching in your .htaccess

Go to CPANEL > File Manager.

Look for the .htaccess file. Make sure that you allow to show hidden files.

Add the lines below to your .htaccess file.

# Leverage Browser Caching
<IfModule mod_expires.c>
    ExpiresActive on
    ExpiresDefault                                      "access plus 1 month"
  # CSS
    ExpiresByType text/css                              "access plus 1 year"
  # Data interchange
    ExpiresByType application/json                      "access plus 0 seconds"
    ExpiresByType application/xml                       "access plus 0 seconds"
    ExpiresByType text/xml                              "access plus 0 seconds"
  # Favicon (cannot be renamed!)
    ExpiresByType image/x-icon                          "access plus 1 year"
  # HTML components (HTCs)
    ExpiresByType text/x-component                      "access plus 1 month"
  # HTML
    ExpiresByType text/html                             "access plus 0 seconds"
  # JavaScript
    ExpiresByType application/javascript                "access plus 1 year"
  # Manifest files
    ExpiresByType application/x-web-app-manifest+json   "access plus 0 seconds"
    ExpiresByType text/cache-manifest                   "access plus 0 seconds"
  # Media
    ExpiresByType audio/ogg                             "access plus 1 year"
    ExpiresByType image/gif                             "access plus 1 year"
    ExpiresByType image/jpeg                            "access plus 1 year"
    ExpiresByType image/png                             "access plus 1 year"
    ExpiresByType video/mp4                             "access plus 1 year"
    ExpiresByType video/ogg                             "access plus 1 year"
    ExpiresByType video/webm                            "access plus 1 year"
  # Web feeds
    ExpiresByType application/atom+xml                  "access plus 1 hour"
    ExpiresByType application/rss+xml                   "access plus 1 hour"
  # Web fonts
    ExpiresByType application/font-woff                 "access plus 1 month"
    ExpiresByType application/font-woff2                "access plus 1 month"
    ExpiresByType application/vnd.ms-fontobject         "access plus 1 month"
    ExpiresByType application/x-font-ttf                "access plus 1 month"
    ExpiresByType font/opentype                         "access plus 1 month"
    ExpiresByType image/svg+xml                         "access plus 1 month"

Enable GZIP in your .htaccess

On the same .htaccess file, apply the following:

# GZIP enabled 
<IfModule mod_deflate.c>
    <IfModule mod_filter.c>
       AddOutputFilterByType DEFLATE "application/atom+xml" \
          "application/javascript" \
          "application/json" \
          "application/ld+json" \
          "application/manifest+json" \
          "application/rdf+xml" \
          "application/rss+xml" \
          "application/schema+json" \
          "application/vnd.geo+json" \
          "application/vnd.ms-fontobject" \
          "application/x-font-ttf" \
          "application/x-javascript" \
          "application/x-web-app-manifest+json" \
          "application/xhtml+xml" \
          "application/xml" \
          "font/eot" \
          "font/opentype" \
          "image/bmp" \
          "image/svg+xml" \
          "image/vnd.microsoft.icon" \
          "image/x-icon" \
          "text/cache-manifest" \
          "text/css" \
          "text/html" \
          "text/javascript" \
          "text/plain" \
          "text/vcard" \
          "text/vnd.rim.location.xloc" \
          "text/vtt" \
          "text/x-component" \
          "text/x-cross-domain-policy" \

Apply GZIP Compression.

Go to your CPANEL, and look for Optimize Website.

Enable Compress Content > Compress All Content by clicking Update Settings.

Enable GZIP compression by brodneil.com

Go to your CPANEL.

Look for Select PHP Version or something similar like PHP configuration.

Make sure your plugins can work well with the version you are trying to activate.

Activate Cloudflare.

Go to your CPANEL.

Look for Cloudflare.

Use the FULL set up. You can find instructions in how to set up Cloudflare either from your web host or Cloudflare itself.

Install and activate these plugins:


This plugin helps you clean up your database easily without you going through the manual queries. If you are not familiar with how you can find the database, then having the plugin is much safer and easier.

P3 (Plugin Performance Profiler)

Directly, this plugin will not help in speeding up your site’s performance. However, this plugin allows you to check which plugins are slowing down the site. Helping you to take a better-informed decision.

SG Optimizer

SG Optimizer is one of the best easy-to-use performance plugin. It works perfectly well for websites hosted in SiteGround. SG Optimizer is built by SiteGround. SG Optimizer handles caching, system settings, and all the necessary configurations for a blazing-fast website including image optimization.


Like many other plugins, Autoptimize speeds up your website by optimizing JS, CSS, HTML, Google Fonts and images, async-ing JS, and more. Among the plugins we’ve tried, Autoptimize is best in resolving the Eliminate render-blocking resources in Google PageSpeed Insights.

Inline Critical CSS 
What is inlining the critical CSS?

By reducing the amount of CSS the browser has to go through, and by inlining what is considered as the priority CSS (critical CSS) on the page, we can reduce the number of HTTP request and get the page to render much faster.

1. Open your homepage.

2. Right+click and select View page Source.

3. Look for your CSS file media=all and click to open it.

4. Copy-page the CSS entries on this Critical Path CSS generator by https://jonassebastianohlsson.com/criticalpathcssgenerator/

5. Tweak as needed.

6. Copy-paste the result on your Autoptimize plugin > JS, CSS, & HTML > CSS Options > Inline and Defer CSS.

This image has an empty alt attribute; its file name is image-9-700x296.png

If you want to fully automate the inlining of critical CSS on different types of pages. You can use another plugin for it unless you want to do it manually.

image 10 7

7. Click Save Changes and Empty Cache.

Async Javascript

Async Javascript lets you add ‘async’ or ‘defer’ attribute to scripts to exclude. Use this with Autoptimize; it’s a perfect match.

WebP Express EWWW Image Optimizer

Optimize images.

Serves autogenerated WebP images instead of jpeg/png to browsers that support WebP. Works on anything (media library images, galleries, theme images etc).

Lazyloads your images.

Go to your CPANEL and look for Hotlink Protection.

It prevents other websites from directly linking to files on your website. Therefore, the other sites may seem-like stealing your bandwidth. An example of hotlinking would be using a <img> tag to display an image from your site somewhere else on the net.

Enable it.

I did everything I mentioned above and was still not satisfied with the result. Simply because my benchmark for the loadtime or speed is that of an HTML static site.

Late June 2019, I decided to test Google Cloud Compute Engine and was quite happy with the result. The issues I had was that

  • Google support was a bit expensive for small businesses, and
  • free support from community or forum may never come or too technical for an average webmaster.

See the Google PageSpeed Insights result below:

Google pagespeed insights WP mobile
Google pagespeed insights WP desktop

After months of testing, I decided to move back out of the Google Cloud Console. There was a bit of learning curve, and I don’t have the time to learn them all.

Fortunately, the HTML5Blank boilerplate has really helped me a lot speed up my WordPress site.

One thing though to remember with HTML5Blank, you need to have a good understanding of HTML and CSS to use it.

How to Score a Perfect 100% on Google PageSpeed Insights

You could spend a lot of time putting together your web page and it could all be for nothing if your page speed is too slow. Search engines won’t have you ranking very high if your page speeds are too slow. A lot of time the images are just too much for the web page to load quickly, but this isn’t always the case. Using Google insights will help you see how your page is performing and what might be slowing it down if anything.

Recommended Tool for Fast Page Load: NitropackSee why we love Nitropack. The best website speed optimization plugin or tool. Our PageSpeed Insight Scores can do the talking.

Key Takeaways:

  • You could spend so long making your web page perfect, only to find that it loads slowly.
  • Your rank on search engines matters and if your page is too slow it won’t rank that high.
  • Large images can cause a web page to go slowly but that’s not always the case, there are other reasons.

“And when it comes to building a conversion rate and search engine optimized website, speed is a critical factor.”

Read more: https://neilpatel.com/blog/google-pagespeed-insights/


A fast-loading website is crucial for any business that wants to succeed online. Using these website speed test tools, you can identify areas of improvement and take action to ensure that your website is as fast and efficient as possible. So what are you waiting for? Click those links and get started today!

But wait, there’s more! If you’re looking for a comprehensive solution to optimize your website speed, look no further than NitroPack. This all-in-one optimization tool is designed to supercharge your website’s speed and performance with just a few clicks. From compressing images to minimizing CSS and JavaScript files, NitroPack does all the heavy lifting. Its user-friendly interface makes it easy for anyone, regardless of technical expertise. So why not try NitroPack and see how fast your website can be? Click here to check it out!

To learn more about NitroPack and its capabilities, check out our in-depth review of the tool: https://www.brodneil.com/nitropack-review-does-it-really-work/. We’ve thoroughly tested NitroPack and provided an honest and detailed overview of its features and performance, so you can decide whether it’s the right tool for you.

In today’s digital landscape, where speed is of the essence, optimizing your website for lightning-fast experiences is crucial for success. By understanding the importance of website speed, identifying the factors that affect loading times, and implementing effective strategies and optimizations, you can deliver a superior user experience, improve search engine rankings, and drive increased traffic and customer satisfaction.

Remember, every second counts in the digital realm. Take the necessary steps to optimize your website’s speed, and watch as your online presence soars to new heights!



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Tara Mae Dela Cruz is a passionate writer and storyteller hailing from the Philippines. With a love for words and a vivid imagination, she weaves compelling tales that transport readers into captivating worlds. Her writing style is characterized by its lyrical prose and deep emotional resonance, drawing inspiration from her own experiences as well as the diverse cultures she encounters. Tara's work often explores themes of identity, family dynamics, and the power of human connection. When she's not writing, you can find Tara exploring new hiking trails or curled up with a good book, always seeking to broaden her horizons and find inspiration in the world around her.