There are going to be many B2B content marketing trends that we will see in the year 2020. First, we’re going to see a bigger focus on factual, informative content instead of promotional messaging. We also are going to see content building at a constant pace as it’s a great way for companies to help build their brand awareness. While LinkedIn is typically the most popular social media platform for B2B, Instagram is becoming very popular as well. Finally, marketers are going to continue to invest in solutions that give them statistics and analytics.
- Marketers are going to continue to focus on creating unique content to help build their brand and create more awareness.
- Marketing is going to start pointing towards factual information much more than just promotional messages.
- If marketers need to, they will outsource for content creation in order to prevent their internal team from focusing too much on content.
“Metrics platforms show whether or not content marketing for B2B brands has the desired outcome. When it doesn’t, that may tell marketers it’s time to tweak a campaign”