Did you know that only 22% of bloggers claim that they utilize formal editors before their content is published? This is quite shocking, since the touch of a formal editor ends up boosting marketing stats by up to 38%. Hiring a formal editor is much different than simply showing off your blog posts to one or two people to preview. These editors have the expertise to touch up each post so that the tone, style, and deliverance are all up to par.
- Most bloggers spend approximately three hours and fifty-seven minutes on each post, but this isn’t nearly enough to produce highly engaging content.
- When it comes to backlinking, original research proves to be the most successful modern method. Infographics lost their popularity around 2015.
- It is tempting to write a large amount of content that is of lesser quality just to feel relevant within your industry, but this relevancy would be much more present with unique content.
“It’s nearly impossible to conduct impactful (deep) research, synthesize the information, and condense the key takeaways into 2,000 words in four hours or less.”