How to Calculate Your KPI or Metrics

Last Updated on January 25, 2021 by BrodNeil

There are the most important calculations for your metrics (KPIs).

Metrics vs. KPIs


Metrics and KPIs are like squares and rectangles: All squares are rectangles, but not all rectangles are squares. Similarly, all KPIs are metrics, but not all metrics are KPIs.
Source: https://www.grow.com/blog/metrics-and-kpis-are-different

How to calculate the following metrics

If you want to read the whole explanation, go to https://headerbidding.co/calculate-cpm-cpc-cpa-ecpm-ecpc-ecpa-roi. If you just need the formula for each, continue below:

CPM – Cost Per Mille/Cost Per Thousand

CPM = (Cost to the Advertiser / No. of Impressions) x 1000

CPC – Cost Per Click

CPC= Cost to the Advertiser / Number of Clicks

CR – Conversion Rate

CR= (Number of positive conversions/ Number of clicks received) x 100

CPA – Cost Per Action/Acquisition

CPA = Cost to the Advertiser / Number of Conversions

CPA = Cost to an advertiser / (Number of ad impressions x CTR x CR)

eCPM- Effective Cost per Mille

eCPM = (Total earning from an ad campaign/ Total impressions) x 1000

eCPC – Effective Cost Per Click

eCPC = Total Earning from an ad campaign/ Total number of clicks received

eCPA – Effective Cost Per Action

eCPA = Total earning from an ad campaign/ Total number of actions taken

ROI – Return on Investment

ROI = (Total ad Revenue – Total ad campaign cost) / Total ad campaign cost

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