Word stemming is the ability of search engine to recognize the words based on their root. This is an important feature as it gives you greater freedom and flexibility when creating content, without worrying about keywords being detected. Search engines implementing word stemming will recognize words like “run”, “running” and “ran” as derived from the same stem word. This is important for marketers, as they no longer have to cram many keywords in their content. This strategy has lost its benefit in time, since stuffing high number of keywords no longer leads to improved ranking for your content. The new reality is that using the synonyms is not only acceptable, but it is recommended too, and will lead to higher search result ranking.
- Yoast SEO’s word forms functionality is essentially the same as stemming.
- Synonyms are also important, and Yoast SEO allows you to enter them.
- Thanks to our team of linguists, Yoast SEO recognizes different word forms in English and several other languages.
“Stemming or keyword stemming refers to Google’s ability to understand different word forms of a specific search query. It’s called stemming because it comes from the word stem, base or root form.”
Read more: https://yoast.com/what-is-keyword-stemming/