The SEO consulting team at Moz has found a way for companies to deliver messages that directly illustrate their company’s value. This strategy is known as the SEO elevator pitch. An SEO elevator pitch is a speech that is persuasive and communicates what unique values your company delivers. To start the development process associated with creating an SEO elevator pitch, you need to find out the core values of your company, as well as the culture that surrounds it.
- For Whiteboard Friday, SEO Consulting is discussing an essential part of successful digital marketing: how to effectively show your value.
- Knowing how to demonstrate your company’s industry value is especially important during the pandemic of COVID-19.
- One way to illustrate how valuable your business is, you can create an SEO elevator pitch.
“Three, why this is hard is there’s been, obviously, a lot of changes all the time in the algorithm, and as it matures, it’s going to look like the SEO’s job is completely different than last year just because the algorithm keeps maturing and it looks like our jobs are changing all the time.”
Read more: https://moz.com/blog/seo-elevator-pitch