Google shares 3 ways to create ads that will keep audiences engaged

Users browse through various digital content from text to image to video. They often spend more time on content that gives them the most natural experiences. Use the following insights and creative innovations to make engaging ads that will help drive your growth: 

  1. Come up with more tailored experiences for better engagement.
  2. Go for an asset-first approach to create a better impact.
  3. Use authentic and diverse representation to up your storytelling.

Source: https://blog.google/products/ads-commerce/engage-audience-in-content-driven-world/

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