How Pagination Affects Your Organic SEO Rankings and Lead Generation Efforts

SEMrush

Last Updated on November 16, 2020 by Melody Reyes

Pagination helps people scroll through the long pages much more easily. If you have a long page it might discourage people from continuing to read the page, even if what they want is in there somewhere, and abandon it for something much shorter and easier to read. Only use pagination if you are looking to split pages up based on their relevance, and not use it to make a long page about one topic shorter, this can throw off your SEO.

Key Takeaways:

SEMrush
  • It’s important to keep page length in mind, because people won’t keep going if the page is too long.
  • Pagination takes one long page and turns into many smaller ones, but it can have a bad effect on SEO.
  • Here are some ways to employ pagination while still paying attention to SEO.

“The length of your website’s pages will influence user engagement signals like the bounce rate and session rate.”

Read more: https://www.jeffbullas.com/pagination/

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