Having a good SEO strategy is important for anybody who wants to start reaching more of an audience. For beginners this could take while to get the hang of but there are tools that are available to help you along the way. You might be thinking you have it all figured out and that your website is good to go, but the tools can help you realize what other changes you need to make to get it up to par.
- SEO is influenced by user experience (UX), which includes site navigation, load times and site appearance.
- Before you begin writing content, conduct keyword research to see what your audience is searching for.
- Responsive to mobile is increasingly important, and Google will soon make mobile-first indexing its default.
“If you don’t want to spend money on advertising in search engines but do want to increase traffic to your website, then by now, you should realise SEO is the way to go.”