PPC advertisers need to get ready with third-party cookies retiring soon
As a guide, you can do the following steps:
- Take advantage of other strategies like using Google Tag and directly uploading audience data.
- Do first-party audience targeting using Google and Microsoft Customer Match, as well as Google Analytics 4.
- Apply audience expansion tactics.
- Use “Topics API” (still on beta testing).
- Begin creating a first-party PPC audience framework.