Clickbait is a modern day phenomenon that exists on almost all sites and social media platforms. It is known as being deceptive, but this is not necessarily true for all clickbait type of content. The whole purpose for clickbait is to grab the viewers attention. One of the most important things when trying to grab a viewer’s attention is to appeal or relate to a wide audience. That way, you aren’t limiting your potential viewers.
Key Takeaways:
- Clickbait is used to grab peoples’ attention, although some complain about it being false claims.
- Clickbait can be deceptive but it doesn’t have to be if it is really true.
- Being relatable is the most important for headers so that a wide audience can be attracted.
“If you continuously use clickbait titles and mislead readers, it could damage your brand’s credibility.”
Read more: https://blog.hubspot.com/marketing/can-you-use-clickbait-to-drive-website-traffic