Content is the focal point of content marketing, but it is not the only thing marketers should concentrate on. The main goal is to reach as many as potential customers possible, regardless of the industry or the size of your business. However, many marketers forget one critical part of their initiative and that is actively promote the content once it’s created. Don’t neglect optimization for search engines and promote your content on as many platforms as you can. Only out of this quantity can you achieve noticeable and measurable results.
- Many of us have a preference for a certain social network. It may be Facebook, so your blog post is published and also posted to Facebook. They think they are done. It’s publish and it’s tweeted-once.
- If you have a blog post in the production line there is an important element to complete before hitting “publish”. It’s called “optimizing for search engines”
- There is one thing to keep in mind with Twitter. It isn’t an inbox but a stream. So tweet your post several times on the first day. If it is evergreen content then it can be tweeted repeatedly.
“What do I mean by hustle? It means pushing, prodding and publishing to as many digital channels as time and resources allow. it means optimizing for search engines, emailing your grandma and making all your social media networks sing.”