The PEACE criteria in content marketing.
Practical = doable or feasible to do, rather than a theory or an idea.
Effective = Adequate to accomplish a purpose or a goal.
Applicable = relevant or appropriate in the context it’s being used.
Consistent = act or do in the same way over a period of time.
Efficient = spend the least time doing something for maximum productivity.
Effective means that it can be measured. See Analytics.
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