Inbound Marketing Isn’t Enough: 7 Content Marketing Goals

there is so much on the internet about how traditional marketing is something that is dead, but this isn’t true. Marketing in the traditional sense isn’t done the same way that it used to be but it is still used and can still be effective. Content marketing is where you create the right kind of content that is both unique and interesting to the people that are going to be reading it, you will want them to associate your content with your brand.

Key Takeaways:

• There are too many articles published that don’t know anything about content marketing.
• It is the practice of putting out content that is going to be engaging for your audience.
• There are a lot of stories out there that say traditional marketing doesn’t work anymore, but it still does.

“Content marketing must include strategic planning, content creation, distribution, and metrics for multiple stages of the buying cycle to multiple customer personas.”

Read more: https://contentmarketinginstitute.com/2011/11/content-marketing-inbound-marketing/