Content marketing serves a purpose greater than promotion which is to achieve an engaged audience. It is important to note that a small but well-targeted audience is more effective than a large but unengaged audience. Three common goals shared by content marketers are: to increase website traffic, produce higher quality content, and to become better storytellers.
- Identify niches within content verticals that your target consumers would follow
- Work with influencers as a springboard to score mentions across multiple digital channels
- Be consistent
“Focus on a contextual fit over a numerical fit”
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