Beyond anything else, content marketing is a tool that, when executed properly, positions your brand as an influencer. It begins with working around and presenting concepts that your customers value most. You should also know that it is more than just writing. There are a variety of channels that your brand can use like videos, ebooks, content portals, infographics, online classes, etc.
- Make content digestible by using visuals
- Focus on engagement, not self-promotion.
- Give high regard to quality
“Whatever you do, don’t try to sell”