Facebook Publishes Guide on How Broader Societal Shifts Have Impacted Ad Response

Last Updated on August 20, 2021 by Josh

The 25-page report examines over 100 Facebook ads that performed better than average in 2020 and the primary aspects contributing to higher response rates.

Facebook has released a new report analyzing how customer relationships with brands have evolved over the past year and what these mean for future marketing strategies.

Key takeaways:

  • Some of the concepts in the guide may appear unclear at first, but Facebook has given examples and detailed information on how to implement them.
  • Facebook also gave more specific advice, and question prompts to get marketers thinking about applying each principle in their planning.
  • It’s an excellent review of some of the key concepts that contributed to higher ad response and why they can be helpful in outreach efforts.

Read more: https://www.socialmediatoday.com/news/facebook-publishes-new-guide-on-how-broader-societal-shifts-have-impacted-a/605231/

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