Both Facebook and Snap provide developers with the tools to create augmented reality (AR) experiences and features. TikTok is now aiming to follow in their footsteps. TikTok Effect Studio is a new creative toolkit now in private beta testing, will enable TikTok’s developer community to build augmented reality effects for the company’s short-form video app.
- TikTok was unable to provide a timeline for when these tools would be more widely available.
- Effect Studio is described as an early “experiment,” with the disclaimer that not all of its experiments make it to launch.
- TikTok would be more competitive with industry rivals if it launched an AR toolkit.