If you haven’t started to craft your Internet marketing strategies, it’s high time you do it now. Internet marketing is gaining traction tremendously more than conventional marketing.
And if you’ve set up your wide-area network at the office, roll up your sleeves and start collaborating and working on online advertising. If not, there are many mpls network providers at your beck and call.
For marketers, they have a whole range of Internet marketing types and tactics to choose from. Here are the most common Internet marketing strategies you can try that’ll surely gain exposure for your business.
SEO (Search Engine Optimization) marketing pertains to organic traffic that follows white-hat rules and regulations for Google’s algorithms.
You can start by venturing into content marketing. Content marketing is the creation of different marketing collaterals like blogs, whitepapers, videos, podcasts, eBooks, and more.
However, with content marketing, you don’t just write articles for the sake of writing them. You take into consideration user intent, relevance, and value for your audience.
Here are some content marketing tips:
- Make sure you include the targeted keywords to rank your content
- Ensure your website is mobile-friendly
- Take note of on-page SEO best practices (meta tags, title tags, headers, subheadings, permalinks, alt text, etc.)
- Make your homepage keyword-rich
- Make your blogs valuable to your target audience
- Repurpose content so you’ll have far-reaching mileage
- Spy on your competitors. Know what keywords they’re ranking in search engines. There are free tools online wherein you can just enter the competitor’s URL and it’ll show you a list of top keywords with organic traffic
Email marketing is also another effective way to skyrocket your revenue. Create email blasts from time to time.
Whether you’re creating brand awareness or promoting a new product, email advertising can undoubtedly help reach your goals.
Here are some tips:
- Increase click and open rates by creating captivating email subject lines
- Be concise with your email content
- Personalize your email by using email marketing tools
- Make your target market feel special by giving them something in return for their emails and contact information
- Always include a call to action
Paid Internet Marketing
If you want to ramp up your marketing, you can look into paid advertising, and there is a myriad to choose from.
You may give your content or website a boost by venturing into pay-per-click (PPC) advertising. Or you can also list your brands in online listing directories and pay for search engine space whenever someone searches for similar keywords.
When you’re dipping your toes into social media marketing, make sure to give it an extra boost by paying for Facebook Ads, Instagram Ads, YouTube Ads, Twitter Ads, and more.
Social Media Marketing
Aside from paid social media ads, you can still achieve web presence for free. As long you create engaging, entertaining, or valuable social media posts with eye-catching visuals, you’ll surely gain success in this digital advertising type.
Here are some tips:
- Regularly post on different social media platforms (a minimum of three posts per week is a good number)
- Approach influencers who have the same vision as your brand
- Engage your audience regularly organizing giveaways, contests, and exclusive promotions
- Gain more social media presence by leveraging user-generated content
- Check your competitors’ social media channels and see where their followers are hanging out. Use that to your advantage
- Make sure you engage with your followers by replying to some of the comments
- Use analytics to monitor your progress
The Bottom Line
These tips only touch on Internet marketing on surface-level. If you want to scrutinize every facet of digital marketing, there’s no shortage of resources online. Make sure you follow the top industry leaders to guide you in your marketing journey.
Lesson 1: Identify Your Unique Value Proposition
Lesson 2: Identify Your Target Audience
Lesson 3: Identify Your Domain Name
Lesson 4: How to Choose Your Server or Web Host
APE: Internet Marketing Criteria for Small Businesses and Startups