Is TikTok the New Ad Giant?

Last Updated on August 12, 2021 by Josh

In the wake of the ongoing boom in online shopping, brands are looking for new and eye-catching strategies to keep their commercials relevant. Marketers are looking for every potential scenario to feed the consumer frenzy for digital offers. Social media, like TikTok, could be one of their best options.

As of January 2021, TikTok has 689 million active users worldwide. The app is used eight times per day on average. Those viewers spend 52 minutes watching user-generated videos of various human behaviors, challenges, and entertaining acts every day.

TikTok may be an unequaled advertising investment for e-commerce enterprises that are looking for fresh brand exposure and customer acquisition. The platform allows e-commerce firms to stay visible and relevant in today’s always-on consumer culture.

Key takeaways:

  • TikTok is the most popular and largest platform that covers purchasing power.
  • Much of TikTok’s potential as an advertising platform is fueled by its uniqueness.
  • TikTok is unusual because it encourages users to stay on the platform longer, resulting in more eyes on more advertising for a more extended time.

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