Instagram’s Marketing Api Now Includes Reels Ads

Last Updated on November 3, 2021 by Josh

Facebook hopes to boost Reels ad usage by including Reels ad placements in its Instagram Marketing API. This will allow approved third-party platforms to create Reels advertisements as part of their digital ad flow.

Key takeaways:

  • Facebook ad partners use its APIs to integrate Facebook functionality into their platforms. Thus, allowing solutions like Hootsuite to offer various publishing options across all of Facebook’s platforms.
  • With the inclusion of Reels ad spots, more brands will be able to run Reels campaigns.
  • Reels is now the app’s fastest-growing surface, with significant reach and growth potential.

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