Instagram’s Marketing Api Now Includes Reels Ads

Facebook hopes to boost Reels ad usage by including Reels ad placements in its Instagram Marketing API. This will allow approved third-party platforms to create Reels advertisements as part of their digital ad flow.

Key takeaways:

  • Facebook ad partners use its APIs to integrate Facebook functionality into their platforms. Thus, allowing solutions like Hootsuite to offer various publishing options across all of Facebook’s platforms.
  • With the inclusion of Reels ad spots, more brands will be able to run Reels campaigns.
  • Reels is now the app’s fastest-growing surface, with significant reach and growth potential.

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