Facebook hopes to boost Reels ad usage by including Reels ad placements in its Instagram Marketing API. This will allow approved third-party platforms to create Reels advertisements as part of their digital ad flow.
- Facebook ad partners use its APIs to integrate Facebook functionality into their platforms. Thus, allowing solutions like Hootsuite to offer various publishing options across all of Facebook’s platforms.
- With the inclusion of Reels ad spots, more brands will be able to run Reels campaigns.
- Reels is now the app’s fastest-growing surface, with significant reach and growth potential.