Facebook for Business: Facebook Pixel

Last Updated: 7 months ago by BrodNeil

Facebook is one of the longest-running social media sites. Its popularity has swarmed across the globe, gaining its well-deserved title as part of the global giants. With its massive user base, marketers have also begun to use the platform as a medium to endorse their brands. Facebook pixel is one of the support that Facebook offers for the aforementioned.

In this article, you’ll learn more about:

  • What is Facebook Pixel?
  • How to install it?
  • Why is it important?

What is Facebook Pixel?

Facebook Pixel is a tool that you can use to analyze the effectiveness of your advertising. A few of its most significant benefits include: allowing you to measure, optimize, and build audiences for your marketing. Through having access to these specific factors, you get to easily understand the actions that people take on your site, making it more convenient for you to create better Facebook ads, and better target your ads. Ultimately, it helps boost your Facebook ad conversion rate, and get better ROI.

You can use the pixel to:

  • Measure cross-device conversions
  • Trigger and report every action that people do every time they visit your website
  • Optimize delivery to people who are more likely to take action
  • Create custom audiences from website visitors
  • Learn about your website’s traffic
  • Drive more sales

How to install it?

STEP 1: Create a Facebook Pixel

  1. Go to Events Manager.
  2. Click Connect Data Sources and select Web.
  3. Select Facebook Pixel and click Connect.
  4. Add your Pixel Name.
  5. Enter your website URL to check for easy setup options.
  6. Click Continue.

STEP 2: Add your Facebook Pixel to your website

(To continue, you must have a website for your business. You must also be able to update your site’s code)

Manually add pixel code to your website

  1. Go to Events Manager.
  2. Select the pixel you want to set up.
  3. Click Continue Pixel Setup.
  4. Select Install code manually.
  5. Copy the pixel base code.
  6. Find the header of your website, or locate the header template in your CMS or web platform.
  7. Paste the base code at the bottom of the header section, just above the closing head tag.
  8. Click Continue.
  9. Add events using the Event Setup Tool or by manually adding code to your website.
  10. Click Done.

Use a partner integration

  1. Go to Events Manager.
  2. Select the pixel you want to set up.
  3. Click Continue Pixel Setup.
  4. Click Use a partner.
  5. Select a partner from the list.
  6. Follow the onscreen setup instructions.

Email instructions

  1. Go to Events Manager.
  2. Select the pixel you want to set up.
  3. Click Continue Pixel Setup.
  4. Click Email Instructions.
  5. Enter the recipient’s email address.
  6. Click Send at the bottom of the page.

STEP 3: Track the right events for your business

After adding pixel base code to your website, you can now set up events to measure the standard actions that you want to track, depending on your liking. For each event, you have to pick whether to track on page load or incline action.

STEP 4: Confirm your Facebook pixel is working

Although this step isn’t necessary, you might want to confirm that your Facebook pixel is tracking properly first before you start relying on the data it shows. Add the Facebook Pixel Helper extension to your Google Chrome browser.

STEP 5: Add pixel notice to your website

To comply with Facebook’s terms (and, in some cases, the law), you need to make sure your website visitors know you’re collecting their data. To learn more, check out Facebook’s cookie consent guide for sites and apps.

Why is it important?

Pixel is a few lines of code from Facebook that you put in the header section of your website. If you aren’t on it already, you better hop on as soon as possible. Through Facebook pixel, you’re able to access information, analyze customer footprints/actions, and use all those knowledge to your advantage. Not only can you track and measure your ad campaign’s effectiveness, but you can also especially design better marketing strategies for your company, and gain more control over your progress.

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