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Which Types of Live Video Are People Actually Watching? [New Data]

Last Updated: 7 months ago by BrodNeil

When asked, people who follow certain brands or influencers say that they are most interested in content that they can learn something from. The top of the list, is question and answer videos that fans have asked influencers to answer. Either way the viewer is learning something, in this case, they are learning something about the person they have been following and find it to be informative and interesting information that they actually want to know about. How-to’s are also very popular.

Key Takeaways:

  • Live Q&As, product tutorials and educational content all appeal to audiences.
  • Select the platform whose audience best aligns with your target customers.
  • Before going live, be sure to spend time planning and rehearsing.

“In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content.”

Read more: https://blog.hubspot.com/marketing/live-video-formats

Tara Mae Dela Cruz is a passionate writer and storyteller hailing from the Philippines. With a love for words and a vivid imagination, she weaves compelling tales that transport readers into captivating worlds. Her writing style is characterized by its lyrical prose and deep emotional resonance, drawing inspiration from her own experiences as well as the diverse cultures she encounters. Tara's work often explores themes of identity, family dynamics, and the power of human connection. When she's not writing, you can find Tara exploring new hiking trails or curled up with a good book, always seeking to broaden her horizons and find inspiration in the world around her.