When asked, people who follow certain brands or influencers say that they are most interested in content that they can learn something from. The top of the list, is question and answer videos that fans have asked influencers to answer. Either way the viewer is learning something, in this case, they are learning something about the person they have been following and find it to be informative and interesting information that they actually want to know about. How-to’s are also very popular.
- Live Q&As, product tutorials and educational content all appeal to audiences.
- Select the platform whose audience best aligns with your target customers.
- Before going live, be sure to spend time planning and rehearsing.
“In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content.”