Why Strategic Content Marketing Matters + 5 Steps

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It’s one thing to publish content, it’s another to do content marketing right. You can only go so far with unplanned content marketing. If you want more social shares, more backlinks, and not just more but sustainable traffic for your site, you need to up your content marketing game by investing time and effort in … Read more

The Ideal Word Count for the Different Social Media Posts

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Producing content, not to mention content marketing online is definitely not easy. It takes time, practice, and constant effort. Now, before you bore your audience with too many words or dissatisfy them with too little content, sit back, grab a cup of coffee, and let’s discuss the importance of knowing the right word count for … Read more

5 Content Marketer’s Must-Have Qualities

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Content marketing involves an endless cycle of curation, creation, promotion, and evaluation. The main purpose of content marketing is in its name itself—to market content in a way that attracts, develops, and encourages engagements to a specific audience. Every content marketer aims to reach more and more people—turn them from possible buyers, to subscribers, to … Read more

Content Marketing Analytics: 6 Common How-To Questions


You should remember that content marketing doesn’t stop the moment you post your content and make it available to the public. It is a continuous process that entails a number of follow-ups and assessments. You have to look back on your content and check its engagements. Failing to assess your analytics would only leave you … Read more

Guide to Content Writing


4 Critical Dos and Don’ts of Web Content Writing and Editing The world of the web can be very promising. In fact, it is the perfect platform for every brand to easily market, sell, and engage with their audience. However, with its great power should come great responsibility. Anyone who posts anything online are held … Read more

13 Content Marketing Hacks That Will Help You Attract More Clients

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Still not getting enough traffic to your site despite all your marketing efforts? Don’t worry because majority of content marketers feel the same way too. But, this doesn’t mean you shouldn’t do anything. Try these tips and see results in as quick as a month. Brainstorm viral ideas Write in-depth articles Craft clickable and shareable … Read more

Does Affiliate Marketing Work?

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Affiliate marketing is a form of partnership between a company and an affiliate marketer. The latter earns commission from product and/or service promotions, which can come in different forms like blog posts, web pages, photos, and/or videos. It is performance-based and rewarded through the impact created by an affiliate marketer’s marketing efforts to drive sales. … Read more