Myls Sedurifa

Content marketing involves an endless cycle of curation, creation, promotion, and evaluation. The main purpose of content marketing is in its name itself—to market content in a way that attracts, develops, and encourages engagements to a specific audience. Every content marketer aims to reach more and more people—turn them from possible buyers, to subscribers, to … Read more

You should remember that content marketing doesn’t stop the moment you post your content and make it available to the public. It is a continuous process that entails a number of follow-ups and assessments. You have to look back on your content and check its engagements. Failing to assess your analytics would only leave you … Read more

4 Critical Dos and Don’ts of Web Content Writing and Editing The world of the web can be very promising. In fact, it is the perfect platform for every brand to easily market, sell, and engage with their audience. However, with its great power should come great responsibility. Anyone who posts anything online are held … Read more

As you welcome a new Monday to start the week, you better welcome it with gusto. Cut off the worries circling around being out of fun and engaging content ideas because now, this article is here to help you out. In fact, this might just be your saving grace. Interested to learn more about how … Read more

A writer’s content brief is like an architect’s blueprint. It serves as an important guide to guarantee your content’s structure and ensure that every necessary detail is addressed, tackled, and substantiated with cohesion. It is a pivotal phase of content creation that every content marketer/author must include in their writing process. After all, a well-planned … Read more

Content marketing strategy is an important tool for every successful business. However, it can’t be denied that there really are days when you just need a little more push to kick-start your creativity. And when you do find yourself in one, feel free to save yourself from the hassle and check out these few tips … Read more

One can’t deny how content marketing is actually one of the most effective, if not the best, strategies available today. But, with this in mind, many brands are also looking into engaging in one, turning it into a highly congested space. What’s more critical is that there are a number of mistakes done by content … Read more

Getting high levels of engagement and brand awareness is not easy. For starters, there are thousands of other brands that are looking to promote the same content as you. With this, you have to leverage on high-quality content in order to make your brand stand out. Moreover, every person goes through several stages before finally … Read more

Content marketing serves a purpose greater than promotion which is to achieve an engaged audience. It is important to note that a small but well-targeted audience is more effective than a large but unengaged audience. Three common goals shared by content marketers are: to increase website traffic, produce higher quality content, and to become better … Read more

Your customers are your lifeblood. How well you target and communicate with them can make or break your business. The right audience targeting solution will save you time and money while helping you find and keep the customers that are most likely to buy from you. Audience targeting is an essential part of marketing. Understanding … Read more