Small Business Guide to Video Marketing

More and more people are turning to videos in their daily lives, this is true for both businesses, and individuals alike. It is said that individuals will watch nearly a hundred minutes of video in the year 2021. As it stands now, people are using videos to absorb content now more than even, and this is why businesses are turning to videos to share their new content, or to gain trust in their followers so they’ll make a purchase.

Key Takeaways:

  • Customers are great ambassadors for your brand, making testimonial videos very effective.
  • Live videos can be shown from trade shows, launch events, office Christmas parties, and other occasions.
  • Before shooting, determine what problems the video is trying to solve, and what results will be used to gauge success.

“With a good camera or a decent smartphone, you too can make great videos for your business.”

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