Twitter Is Testing with Ads in Tweet Replies

Last Updated on October 27, 2021 by Josh

With a new placement option within the reply threads of tweets, Twitter expands its ad inventory. According to Twitter’s statement, the new ad option would have advertisements placed within the first few answers to a tweet, “exactly where the discussion is happening.”

Key takeaways:

  • Because the format is still in beta, only a select group of people will see the promoted tweets.
  • The option could essentially enable the direct commercialization of tweets. With the tweet originator, opt-in to this advertising and receive a portion of the cash generated.
  • Twitter claims the trial is still in its early stages. It will experiment with varied frequencies, layouts, and ‘contextually relevant placements’ in the coming months.

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