Head of Instagram, Adam Mosseri, previously shared the inner workings of Instagram’s recommendation algorithms, which covers content found in the main feed, stories, reels, and explore sections.
- Instagram attempts to organize search results based on what’s most important to each user.
- Instagram’s search algorithm ranks results based on information from accounts, hashtags, and locales in addition to text supplied by the user.
- Instagram ranks search results differently since it requires users to enter text to return results, whereas the explore tab, for example, automatically populates content.
Read more: https://www.searchenginejournal.com/how-instagram-ranks-search-results/417449/