Google Analytics 4 is the latest version of Google’s analytics platform. It offers powerful insights into website and app performance, giving businesses an edge in understanding their customers and optimizing their digital experiences.
Is Google Analytics a ranking factor?
2022 December 2
The significant amount of information we can get from Google Analytics can help us strategize and improve our website. However, the GA code is not a signal to Google and will not affect your ranking. Some high-ranking websites like Wikipedia and Ahrefs do not use Google Analytics.
Source: https://www.searchenginejournal.com/ranking-factors/google-analytics-ranking-factor/
Using Google Analytics 4 to improve your ROI
2022 November 25
Google announced they would begin sunsetting standard Universal Analytics properties on July 1, 2023 (while Universal Analytics 360 will sunset in 2024). Learn how to switch to Google Analytics 4 with helpful resources and tools to turn your insights into ROI.
Check out the guide here: https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/