Expertise, Authoritativeness, and Trustworthiness: What Is Your Site’s EAT?

Last Updated: 8 months ago by BrodNeil

Are you looking to build credibility online?

Discover the power of EAT: Expertise, Authoritativeness, and Trustworthiness. Increase your website’s visibility and credibility.

Trends and Updates

E-A-T is a core part of Google metrics and is used in every single query

2022 December 2

Google Search VP, Hyung-Jin Kim, who leads core ranking at Google,  

said in an interview that they use the Expertise, Authoritativeness, and Trustworthiness (E-A-T) rating for every query and result. This will help ensure that the information people consume is useful and will not be harmful.  

Source: https://www.seroundtable.com/google-eat-every-single-query-34440.html

I am passionate about what I do.

I spend over 48 hours a week on SEO and digital marketing.

"And whatsoever you do, do it heartily, for YHWH, and not for men." (Colossians 23:3)