With the number of your competitors growing bigger by the second, it has never been more important to get your feet on online advertising this fast—search engine marketing, being one you shouldn’t let pass. As this is a highly competitive platform, it is only but right for you to consider the most popular and effective tool to help you maximize your returns. In this case, consider Google Ads.
What you’ll find in this article:
- What is Google Ads?
- Benefits of Google Ads
- Setting up Google Ads account
- Additional reminders
What is Google Ads?
Google Ads, formerly known as Google AdWords, is currently the most popular and effective tool used by marketers. It is Google’s advertising service that provides businesses the opportunity to have their ads displayed on Google’s search result pages (usually appearing either on the top or bottom of the page).
Google Ads makes use of a bidding model. A bid is the amount of money you’re willing to pay per click. The higher your bid, the greater chance for your ad to show higher than the ones bidding for the same keyword.
Example:
Benefits of Google Ads
Flexible
Audience targeting
Google Ads offers multiple targeting options to help you precisely choose your audience. You can filter your market according to geographical location, age, device, keywords, and more. It also gives you the option to set schedules for when you’d like your ad to show. In this way, you can ensure that your ad is shown to the right people and at the right time.
Pay-per-click advertising model
One of the best advantages that Google Ads brings is its pay-per-click (PPC) ad model. This means that you only pay for every action taken on your ad. This way, not only can you save money but you can ensure that your spending on engaged users.
Measurable
Every marketer should know that advertising doesn’t just stop after clicking “post” and publishing your ads. It is important to track your ad’s performance. Google Ads allows you to assess the reach of your ad and measure its success.
Setting up Google Ads account
Step 1: Go to the site
To visit to the Google Ads website, click here.
Step 2: Sign up / create account
The first thing that you’d have to do after clicking “get started” is to immediately set up an ad. In other words, you have to create an ad first before creating an account. This may seem overwhelming but you don’t have to be too thorough about it just yet since you can always create a new one later. This method is just to help you get familiar with the tool, especially if you’re a beginner.
Below are the 4 steps that you’d have to go over:
- Your business & audience.
- Your ad.
- Budget and review.
- Setup billing.
IMPORTANT NOTE: Make sure to seriously fill in the information asked under Step 4: Setup billing. Google would require you to provide an actual bank account since this is how you would pay them for your ad.
Step 3: Explore your account
After finally creating your account, click on settings, and click Switch to Expert Mode (this will help you experience Google Ads at its full).
After, you now have the option to pause the new campaign that you just made to avoid showing it anywhere.
Then, you can begin to create a new campaign.
Additional reminders
- Make sure to create a good landing page. This is what users will see after clicking your ad’s link. A great landing page, therefore, plays a pivotal role in your ad’s success.
- Make sure to do thorough keyword research to make the most out of your ad.
- Make sure to filter your audience seriously.
- Make sure to maintain a healthy balance of your different marketing channels—don’t rely on Google Ads alone.