Facebook’s Ad Guide

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Last Updated on July 22, 2020 by BrodNeil

You can find Facebook ad guide here: https://www.facebook.com/business/ads-guide/image/facebook-feed/post-engagement

File type: jpg or png

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Landscape

Normally I use this image ratio: 1.91:1 for landscape images.

So if you have a width of 1200 px. You can divide that by 1.91 to get the height.

Ex. 1200 / 1.91 = 628 (height) or 628 x 1.91 = (width)

Square

I also use the 1:1 ration (square) many times even in videos as it fits well with many of the different platforms like Instagram.

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Portrait

Ratio 4:5

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