There are 2 reasons why we would like to invite the people who have engaged in our FB page:
Target on fans. The people who did a Like on your FB page are added to your fan base of People Who Like This Page. Then you can run a campaign specifically for your fans. You can also target them based on demographics, such as age, gender, and location. Just don’t overuse this feature.
Whenever we post content to our Facebook Page, it has the potential of appearing in our Fans’ news feed. This is not 100% guaranteed, yet they do show up.
How to invite those who have engaged our FB page:
Goto your FB page and look your most recent posts;
Click on the icon stating how many FB users have engaged your post.
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