Digital marketers spend a substantial amount of time reporting and analyzing data. Even seasoned marketers can make a few errors while analyzing data and making judgments. Keep an eye out for mistakes that could lead to looking at the wrong data.
- Keep an eye on any news or events that could signal an increase in business interest or decrease inquiries.
- Reports should include context, not only graphs and numbers.
- Keep seasonability factors in mind.
“Be mindful of potential mistakes when working through making decisions for your campaigns, as well as when preparing reports.”