Why Adwords Ad Not Showing Because of Low Ad Rank Despite High Quality Score and Competitive Bid

Last Updated: 2 years ago by BrodNeil

This is a post about your Adwords Ad not showing because of Low Ad Rank despite having high quality score and competitive bid.  What seems to be the problem?

We do know that your bid and the quality score are both important for your ads to show in Google.  Yet we also know that to get a good Ad Rank, extensions and ad formats are as much as important.

Google states that Ad Rank is calculated by using your bid amount, Quality Score, and the expected impact of extensions and other ad formats. The components of your quality score are the following:

  • expected clickthrough rate,
  • ad relevance, and
  • landing page experience.


A Personal Note on Paid Search Vs. SEO

So the next time you encounter this problem, check if your extensions and ad formats are working on your advantage.

Before I end this post, here is a personal note, I strongly recommend that you use Adwords to evaluate the strength of your keywords and to shortlist your list of keywords to rank.


  • FastPixel WP Caching plugin - FastPixel offers all the latest technology on how to accelerate your website neatly packed in a 1-minute-setup plugin.
  • BrandPush - gets you featured on 200+ news sites. Go viral with massive exposure through the likes of Daily Herald, Fox40, Digital Journal, Benzinga, The Chronicle Journal, NewsMax, AP, and even through Bloomberg and MSN.
  • SimpleTraffic - drives real visitors to your website, blog, or affiliate link. Get started with 2500 free visitors on your 5 day free trial!
  • MediaServe - is a web hosting service that values free speech, providing content policies and support aligned with these values. It is also known as free speech web hosting.
  • Leaver - is a web hosting service tailored for conservatives, providing content policies and support aligned with conservative values --- conservative web hosting.
  • Pictory - Create videos QUICKLY from scripts, articles, videos, or other channels.

Discover more tools - See our recommended tools, software, and services.

After doing your on-page SEO for a particular page and before spending a lot of resources on link building, consider creating an Adwords search campaign for a particular keyword to test if the conversion rate is worth the SEO campaign you have in mind.

I truly believe that paid search in Adwords is very essential in evaluating your SEO and/or Internet marketing efforts.  Why spend your valuable resources like time and money on ranking for a keyword that won’t convert.  For the money lost can be gained; but time lost is lost forever.

So before you jump into the link building campaign for a particular keyword, test it with a paid search campaign be it in Adwords or BingAds.

Thank you for reading and please send me your feedback. Your own experience is as valuable as mine — please feel free to comment below.

Support Our Affiliate Partner: Grab Your FREE Plan Now!

I am passionate about what I do.

While I spend over 48 hours a week on SEO and digital marketing, it's not accurate to say that I live and breathe them..

This is what I believe: "And whatsoever you do, do it heartily, for YHWH, and not for men." (Colossians 23:3)


Discover more tools - See our recommended tools, software, and services.