Users May Interact with TikTok’s New Ad Offerings through Taps, Swipes, Likes, and More
TikTok is launching several new and interactive ad formats, including clickable stickers, “Choose Your Own Adventure”-type ads, “super likes,” and more. In addition, TikTok presented its new plan to ramp up advertiser investment in its video platform.
The social media giant’s new features will make TikTok’s advertising more engaging and creative, similar to the TikTok experience.
Key takeaways:
- TikTok’s ad pricing has constantly increased as the company’s ad revenue has grown.
- TikTok’s larger ad business is getting a boost with the debut of numerous new items to differentiate TikTok from its social media competitors.
- Marketers haven’t set aside as much money for TikTok as for other vital platforms like Facebook and Instagram.