Snapchat Announces New Updates for its Scan Tool

Last Updated on September 9, 2021 by Josh

Snapchat has rolled out an update for its Scan features. The update will give users more opportunities to use the Snap Camera to discover more about more insights and take more immediate actions based on what they’re seeing.

The Scan feature was first launched two years ago, giving its users yet another avenue to gather information through the app. Snap has continued to add more capability to the tool over time. With users becoming more acclimated to scanning barcodes as part of COVID-19 tracing activities, that behavior has become more routine, creating more significant opportunities for Snap’s solutions in this regard.

Key takeaways:

  • Snapchat has moved the Scan feature to the app’s main Camera screen, making it more prominent.
  • Snap is also launching a new shopping experience that will deliver exact product matches based on your scanned product image, available immediately through Scan.
  • Snapchat, like most social media platforms, has been gradually expanding its eCommerce capabilities and enabling more direct purchasing choices within the app.

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