SEO is search engine OPTIMIZATION, not search engine MANIPULATION.
If you want your SEO efforts to last, optimize your websites for the search engines to love. Do not try to manipulate the search engine algorithms.
Make it a point to get regular updates on SEO and digital marketing as a whole.
SEO is not dead; it is very much alive. It is not just the SEO people think it was before. (Some folks think SEO was like manipulating the search engines.)
Here are some tactics that you should avoid:
One keyword pages
Keyword density
Page length
Web 2.0 backlinks
Private Blog Networks
Guest blogging
Keyword-rich anchors
E-A-T optimization
AMP conversion
Content spinning
Exact match domains
Meta keyword tag
Read the full article here: https://www.link-assistant.com/news/outdated-seo-tactics.htm.
If you want to try out one of the tools we use, visit SEOPoweSuite. It is a decent tool and more affordable than the rest of its counterparts like SEMrush (we also use SEMrush).